the raid recap report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

The Raid: RedemptionRecap Report

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign Campus Circle worked on the marketing for the release of The Raid:

Redemption. This report recaps our efforts on multiple levels including:

Online Marketing through CampusCircle.com including banner advertising,dedicated emailing, sweepstakes hosting and newsletter advertising.

Street Marketing - Campus Circle postered and flyered designated areas ofLos Angeles, New York City and Austin, Texas for the 2012 South bySouthwest film/music festival.

Campus Circle - Print advertising ran in our free alternative newspaper forthe film.

Banner Advertising Banner advertising for the The Raid appeared on our website. The banner ads ran

throughout 95% of the site. Our monthly traffic currently averages 650,000 pageviews and 87,000 unique visitors. The banner ads had 423,547 impressions and203 clicks. The value of the banner ads was $4,235.00.

Dedicated Email

Campus Circle sent out adedicated email to promote TheRaid: Redemption.

The stats for the email were asfollows:

Emails sent: 28,030 Total Opens = 3,739 Total Clicks = 605 Value = $1,2,00.00

Newsletter Advertising

Banner advertising forthe The Raid:Redemption appearedin our email newsletterfor two weeks.

The Campus Circleweekly email newsletterreaches 28,000+members per week inthe greater Los Angelesarea.

Total clicks - 91

The total value of thebanner ad and listingwas $600.00.

Newsletter/Banner Stats - Bitly Tracking of clicks

SweepstakesCampus Circle hosted asweepstakes for The Raid. Therehave been 715 entries in 7 days.

• 50% of entries were between 18and 39 years of age.• The value of the sweepstakespage is $750.00.

Sweepstakes

Sweepstakes

Sweepstakes

Campus Circle - Print Ad

Print Ad Campaign - A full pageB&W ad for The Raid:Redemption ran in 2 issues of CC.

Campus Circle is an alternativenewspaper distributed to 40schools and over 500 retailoutlets in the greater Los Angelesarea. In its 22th year, CampusCircle covers film, music, theatre,events and L.A. culture.

The value of print ads is$3,425.50

Circulation: 30,000 Readership: 90,000

Postering - SXSW 1

Postering - SXSW 2

Postering - SXSW 3

Postering - SXSW 4

Postering - SXSW 5

Postering - NYC 1 (Chinatown)

Postering - NYC 2 (Midtown/Koreatown)

Postering - NYC 3 (Nolita)

Postering - NYC 4 (West Village)

Postering - NYC 5 (Williamsburg)

Postering - Los Angeles 1

Postering - Los Angeles 2

Postering - Los Angeles 3

Postering - Los Angeles 4

Postering - Los Angeles 5