the quantified self movement and what it means for employee wellness

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Quantified Self—the tracking and measuring of aspects of your life to find ways to make it better—is a hotly discussed topic in the technology world, especially when it comes to health and its potential impact on the well-being of our world.New exercise tracking devices, heart rate monitors, photography-based nutrition apps, and wireless weight scales are providing consumers with more information about their personal health than they know what to do with. But what does the proliferation of health-related biometric devices and mobile apps mean for employee wellness programs? How can your company and your employees benefit from this exciting and innovative opportunity? And what does the future hold? ShapeUp has some answers for you in this deck, and on our webinar at http://bit.ly/QCO67g

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Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential

Our Company’s Mission

Creating a healthier world by leveraging social influence to

engage people in healthy activities

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Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential

Today’s Agenda

1. Quantified Self Overview

2. Why This Is A Good Thing

3. Quantified Self Apps

4. Quantified Self Devices

5. What To Do With All This Data

6. What Does It Mean For Corporate Wellness?

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Quantified Self Overview

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What Is Quantified Self?

• Quantified Self is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, blood oxygen levels), and performance (mental and physical)

• Tracking and measuring aspects of your life to find ways to make it better• Tracking calories with a mobile app to lose weight

• Tracking physical activity with a pedometer to increase exercise

• Tracking sleep time and quality to improve restfulness

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An Entire Ecosystem Is Emerging

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Who Is Self Tracking?

• 15% of internet users tracked weight, diet, exercise online

• Women are more likely to do it than men

• People are more likely to track after significant health change (pregnancy, weight gain/loss, smoking cessation)

Data from www.pewinternet.org

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This Is A Growing Movement

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Sold Out Conferences!

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Why This Is A Good Thing

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Some Benefits of Quantified Self

• Learn your numbers• Baseline assessment, level of awareness

• Gain unexpected insight• Pattern discovery, correlations

• Form habits• Can become part of a routine or even addictive

• Invite others to help you improve• Ability to send the results to friends, family, physician

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Quantified Self Boosts Activity

• The use of a pedometer is associated with significant increases in physical activity and significant decreases in body mass index and blood pressure.

• Regular pedometer users significantly increased their physical activity by 2,491 steps per day more than control participants.

http://jama.jamanetwork.com/article.aspx?articleid=209526

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Quantified Self Boosts Weight Loss

• Using an online tracker to count calories and receive personalized feedback more than doubled weight losses

• The number of individuals achieving a weight loss of at least 5% more than tripled

http://www.cfah.org/hbns/archives/viewSupportDoc.cfm?supportingDocID=965

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Message From The Surgeon General

“We can't look at health in isolation. It's not just in the doctor's office. It's got to be where we live, we work, we play, we pray.”

U.S. Surgeon General Dr. Regina Benjamin, M.D.

Quantified Self Mobile Apps

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Cardiio – Heart Rate Tracking

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Waterlogged – Hydration Tracking

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Meal Snap – Diet Tracking

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The Eatery – Social Diet Tracking

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Moodpanda – Mood Tracking

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Bike Tracking -- MapMyRide

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Quantified Self Devices

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Fitbit – Activity Tracking

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Nike – Fuelband

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Zeo – Sleep Tracking

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BodyMedia Patch

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Adidas Tennis Performance Bra

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NanoSonic EKGear

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Under Armour E39

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Maybe This Is Getting Out of Hand

Photo: Ariel Zambelich/Wired

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OK, This Really Is Out of Hand...

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Incredible, Shrinking Technology

"What used to take up a building now fits in my pocket, and what fits in my pocket will fit inside a blood cell in 25 years.”

Ray Kurzweil, inventor and futurist

What To Do With All This Data

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Learn from Data Visualization

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Share

• Friends, family, employer, health plan, providers, etc.

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Compare

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Compete

What Does It Mean for Corporate

Wellness?

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Validated Data for Outcomes

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Validated Data for Incentives

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Improving Accessibility

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Boosting Engagement

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Challenges

• CostDevices are often >$100 per piece

• AccessibilityDo all employees have a smartphone?

• InfrastructureCan these work within corporate firewalls?

• PrivacyDo they comply with HIPAA and other guidelines?

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Summary

Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential

Key Takeaways From This Webinar

Quantifying your health can have many benefits

The Quantified Self movement is growing quickly

The rise is being fueled by technology in mobile apps, devices, sensors, GPS, photography, and more

These tools can improve the validity and measurability of your corporate wellness program

Cost and technology integration continue to represent major barriers to massive adoption

Copyright © 2012 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential

• Current

• Upcoming

ShapeUp Device Integrations

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Social Wellness Platform

Activity & Nutrition

Challenges

Online Fitness Coaches

Incentive Tracking &

Management

Connected Devices

ShapeUp Offers A Total Solution

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Thanks For Joining Us

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We’re Giving Away Three Fitbits!

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