the qr code taskforce at senate house library

The QR Code Taskforce at Senate House Library

Andrew PreaterSenate House LibrariesUniversity of London

http://bit.ly/uol175

How we did it

How we’re using QR codes

What I’ll talk about

1. Mobile catalogue2. Library pre-registration3. Subject information4. Promotion of e-resources5. Contact information

Summary

QR code basics

QR code basics

QR code basics

QR codes ‘in the wild’ are almost always URLs

URITextContact informationPhone numberSMSEmail addressCalendar eventGeolocationWiFi network

Responses

Relies on your app interpreting the QR code

URI example

spotify:track:7KceJcaQtZC771rL34GVFC

Senate House Library QR code Task Force

How we’re working

1. QR codes in the catalogue

http://encore.ulrls.lon.ac.uk

QR codes

QR codes

http://encore.ulrls.lon.ac.uk/iii/encore/record/C__Rb3052970?lang=eng&utm_source=encore&utm_medium=qr&utm_campaign=mobile

bit.ly/M5vFqC

QR codes

Tracking

Campaign source (utm_source): encoreCampaign medium (utm_medium): qrCampaign name (utm_campaign):mobile

http://encore.ulrls.lon.ac.uk/iii/encore/record/C__Rb3052970?lang=eng&utm_source=encore&utm_medium=qr&utm_campaign=mobile

m-libraries case study:

http://bit.ly/encoreqrBlog posts:

http://preater.com/x/f

2. Library pre-registration

Connect to our open network

Register while you queue

Browse catalogue

3. Subject guides

Paper subject guides phased out...

Replaced with online guides

QR to offer guides at the point of use

Custom bit.ly link: http://bit.ly/shl-italian

bit.ly

QR codes built in:

http://bit.ly/shl-italian.qrcode

Tidying up

4. Promotion of eresources

Vendor eresource posters have:

•their URL•no URL•“helpful” suggestions

We customised them with•a bit.ly URL•QR code

5. Contact information

Had already done this:

Door signs ‘mix and match’ post-refurb

New standard signs incorporate QR vCard

Best practices and lessons learned

1.Call to action

2.Alternate formats

3.Include tracking

4.Link to something permanent

5.Double-check!

6.Be mobile friendly

Thank you

Me: @preater

andrew.preater@london.ac.uk

www.preater.com