the promise of programmatic, wtf programmatic, december 2016
Post on 07-Jan-2017
51 Views
Preview:
TRANSCRIPT
The promise of programmatic
How do I navigate this marketplace?
And what about “Programmatic TV”?
Talk to me about brand safety
So, what should I
take away from this
chat?
• Programmatic is no longer “emerging” – experts predict ~90% of all advertising will be programmatic within a decade
• Programmatic is precision at scale
• Programmatic enhances how we connect with our audiences & buying efficiencies and marketing effectiveness
top related