the presenter manifesto
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8/14/2019 The Presenter Manifesto
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EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTE
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1 s t d i s t i n c t i o n :
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DRAMATIC DISTRACTIONS
Your audienceslive in a world of:
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"Wonder what I shouldeat for dinner?"
"$300 + $47 + $109..."
“Did I send that report to Dexter?”
YES! CANDY CRUSH
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CUT THEFLUFF
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get to the CORE of yourmessage FAST!
“ F L U F F ”
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BEFORE Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a
downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories. Imental structure we use to organize and simplifythe world around us. We have schemas about ourmechanical devices, food, and in fact almost ever
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Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a
downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories. In short, a schema is amental structure we use to organize and simplifythe world around us. We have schemas about ourselves, omechanical devices, food, and in fact almost ever
Schemas affect what we notice, how we interprewe make decisions and act. They act like filters, a
downplaying various elements. We use them to cas when we ‘pigeon-hole’ people. They also h predicting what will happen. We even remember via schemas, using them to ‘encode’ memories . In short, a schema is amental structure we use to organize and simplifythe world around us. We have schemas about ourselves, omechanical devices, food, and in fact almost ever
AFTER
T h e P o i n t
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2 n d d i s t i n c t i o n :
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WHEN TH
SpeakeRAMBLE
“ Schemas affect what we notice, how we interpret things and how we make decisions and act. They actaccentuating and downplaying various elements. We use them to classify things, such as when we ‘pig They also help us forecast, predicting what will happen. We even remember and recall things via scheto ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knoaround us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almo
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THE
Listene SUFFER
EVERYTHING AFTER FIRST SENTENCE:
“ BLAH BLAH BLAH BLAH, BLAHBLAH BLAH, BLAH , BLAH BLAHBLAH, BLAH, BLAH BLAH ”
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HOW MUCHit’s not about
informationyou can give
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it’s about
HOW MUCHthey can
Receive & Rem
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If you cannot explainsomethingsimply, itmeans that you do notunderstand it well enough.
“
”
By the way...
Just Saying.
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3 r d d i s t i n c t i o n :
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Thepurpose of your presentation is to:
in Mindset
inFeelings in Behaviour
Cause a Chan
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to
“This is too hard” “I can DO IT!”
Demoralized Inspired
Make 5 calls/day Make 20 calls/day
to
MINDSET
FEELINGS
BEHAVIOUR
to
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Words, Slides & ops ARE MERELY TOOLS TO HELP YOU
(achieve these changes)
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4 t h d i s t i n c t i o n :
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buy first People People
UNIVERSAL PRINCIPLE:
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They have toFIRST BUY YOU
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HOW TOGET YOUR AUDIENCE TOBUY YOU:
Speaktheir lingo
Establishcommon ground
Share personal anecdotes
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5 t h d i s t i n c t i o n :
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CONTEXTis more important than
CONTENT
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So before you address
the
What
&
How start by addressing the
Wh ?
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Wh should I care?
Wh does your message matter?
Wh is this important?
AUDIENCE’S INTERNAL CONVERSATIONS
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6 t h d i s t i n c t i o n :
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WORDS HAVE THE POWER
Motivate Chan Inspire Resu&
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But only if your words
Paint Picturesin their minds
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Th Ideal Situation
Mind They ‘ see’it
Heart They ‘ feel’ it
Action Theydo it.
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Most see NOTHING or maybe a dove? 'Financial Freedom' won't help you
paint pictures in their minds.
Say “Financial Freedom” What do you see?
Let' try again
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Financial F eedom
is:
Travelling anywhere , anytime without a care of cost
Dining at the best restaurants without looking at the price tag
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7 t h d i s t i n c t i o n :
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HOLLYWOOD taught us that
STORIES ARE POWERFUL
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Powerful enough for us to be willing
to part with ourhard earned money&stay put for atleast 90 mins!
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But, Wh ?
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they give tomovies.
sameattention
If you wantyour audience to
give you the
you got to:
Start telli
St i
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8 t h d i s t i n c t i o n :
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I’ ’ M K IN G O F T H E WORL D!*E V I L L A U G H T E R *
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Um sorry.. as a P esente you are NOT the
Supersta ? !
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Your Audience is KING.
Y E A H !
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Help solve their mostpressing problems
Share relevant insights
Leave thembetter than before
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o n u s d i s t i n c t i o n : B
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Your audience
doesn’t need youto be
They prefer you to be
( “do the right thing” man )
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How audiences define
1. You walk the talk.
2.
3. You have their interests at heart.
You say what you mean & mean what you say
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People don't care How much you KNOWHow much you
CARE
until you first show them
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L e t ’
R e c a p
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Co nt ent De sig n
ERIC FENG SLIDECOMET
eric@ericfeng.com@ericfeng
info@slidecomet.com@slidecomet
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Than You.
Icons & Fonts Brain byLinda NakanishiClayton by Kyle Wayne Benson
Lavanderia by Lost Type
Sources of Inspiration Emiland De Cubber
Simon Sinek Russell Peters
Ethos3
Image Credits The Stock Exchange
Avatar
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