the presentation 4t

THE 4 T

As the social connection grew and the facilitation for on-line

conversation, opinion and localization exploded, there were

4 main trends that made their way in to the hart of a winning

digital strategy.

SOCIABLE

SEARCHABLEADDRESSABLETRAN$ACTIONAL

Sociable buscable localizable monetizable

Bought Owned Earned

New paradigm

Bought Owned Earned

New paradigm

Bought Owned Earned

New paradigm

27

600´000.000

1.100’000.000

sociable

11

Social landscape

The new currency

$ € £ ¥ CPC

R

RelevanceAlso known as reputation, interchangeable for influence.

a million fans amounts to $ 3.6 million in media advertising spending in a year .*

Source http://vitrue.com/

The new currency

1. Main Stream2. Close Communities3. Open Communities4. People

searchable

Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qptimeframe=M&qpsp=145&qpnp=1&qpct=2#

SearchQuality Score: A combination of

relevance, focus and historical use

($ * Y) * (QS * Y’) =

Ranking in the results

Search the world

addressable

CRM Recommendations

SHOPINGCommunities

Foursquare

Google Latitud

Facebook Places

transactional

Santiago Duran Mejia |Digital Managing DirectorCarat MexicoArquimedes 130 9th floor| Mexico DF 11560| Mexicow +52 (55) 30027210 | f +52 (55) 30027388 | m +52 (1) 5541330691santiago.duran@carat.com | http://www.carat.com