the practical guide to mobile advertising

The Practical Guide to Mobile Advertising

Beirut International Franchise Forum

Panel 3: E-commerce & Mobile Shopping; The Future Shopping Reality

Fayez Abu AwadVice President, Middle East & Africa

Airpush

THE WORLD STAGE OF MOBILE ADVERTISING

NOKIA ADVERTISING BUSINESS UNIT

THE WORLD STAGE OF MOBILE ADVERTISING

THE WORLD STAGE OF MOBILE ADVERTISING

THE WORLD STAGE OF MOBILE ADVERTISING

THE WORLD STAGE OF MOBILE ADVERTISING

THE WORLD STAGE OF MOBILE ADVERTISING

GLOBAL VIEW ON TELECOM AND MOBILE ADS

5.9billion mobile subscribers

(87% of the world population)

$14.8Billion is the expected

spend on Mobile Ads in the US in 2016

$28.6Billion is the expected spend on Mobile Ads Globally in year 2016

$17.5 billion (mobile apps

marketplace by 2012)

A CLOSER LOOK AT MENA

250 million mobilesubscriber in

Middle East by 2012

43 million mobile internet consumers in MENA

(45% of internet users)

104%(CAGR) is the growth in

Mobile Data Traffic in the region

$44million (mobile display ad spend in ME & Africa by

2012)

NOMENCLATURE - JARGON• In app vs. Out of app advertising

• Ad network

• Blind ad network

• Push advertising

• Impression

• Click

• Click Through Rate – CTR

• Conversion

MYTHS OR REALITIES• Click through rate is low but that is normal

• Ads in mobile apps work

• Mobile is only for rich countries

BENEFITS TO FRANCHISEES

• Business planning Stage:

• Mobile surveys, quick efficient and …biased (but it is a good bias)

• Launch

• Be found

• Be heard

• Be seen

• Grow

• Drive footfall ( 2 way communication)

RECIPE FOR SUCCESS IN MOBILE MARKETING

• Test

• Track

• Measure

• Invest

• Integrate

Fayez Abu AwadThe Mobile

Advertising Guy

fayez@airpush.com+962779855612