the power to empower

The Power to Empower

Empowering people to build better lives

The Power to Empower

• Sandra l. Hollett, Chief Executive Officer• Chattanooga, TN, USA• 160 employees• $9 million annual budget

• 22 Programs• 11 Tennessee

Counties• 5 Georgia Counties• 3 Alabama Counties

Crisis Services

Family Violence Shelter

Emergency Family Shelter

Sexual Assault Center

New Visions

Transitional Housing

Community Education

The Power to Empower

3,941 ……… nights of shelter provided last year

3,941 ……… nights of shelter provided last year

IF YOUIgnore me…

As a victim of rape, I will be 26 times more likely to abuse drugs and 4

times more likely to consider suicide.

IF YOUEmpower me…

I will begin the journey of healing and become a

survivor.

Family Strengthening Services

Counseling

Consumer Credit Counseling

Family Financial Counseling

Pregnancy Counseling and Parenting Education

Building Stable Lives East Lake ( United Way)

Family Services Counseling

The Power to Empower

$7,066,737 …. in debt repaid back to community

IF YOUJudge me…

I will be too ashamed to seek mental health counseling, letting anxiety

destroy my career and relationships

IF YOUEmpower me…

I will get counseling and learn to

overcome my anxiety and keep my

family and job together.

Support Services

Deaf and Hard of Hearing

Homemakers

Elderly Victims AssistancePublic Housing Ombudsman

The Power to Empower

640….. persons stayed independent in their own home

IF YOUForget me…

I will continue to be one of 500,000 million elderly abuse victims in

America this year.

IF YOUEmpower me…

I will let someone know I’m being hurt and

the abuse will finally stop.

Youth Services

Residential Home Care

Foster Care Network

Adoption

Intensive In home Services

Family Functional Therapy

The Power to Empower

24,908……. days of care provided last year

IF YOUDismiss me…

I may be one of nearly 7,000 youth committed to state custody in

Tennessee this year.

IF YOUEmpower me…

I will take the necessary

steps to be reunited with family and

build stronger relationships.

The Partnership for Families, Children and Adults touches more than 74,000 lives in the

Tennessee Valley each year. We’ve been helping people you know for 133 years.

The Power to Empower

Marketing Your Cause

• 1. There is a need (Cultural Relevance).

• 2. We meet that need (Meaning).

• 3.“ Wow, look how they helped that person..” (Emotional Connection).

• 4. “I want to be a part of that vision/mission.” (Loyalty).

Call to Action/Create Impact

• If you empower me…• Look beneath the surface…• Is it still a bedtime story if you don’t have

a bed to sleep in?• Somewhere Video

Guerilla Marketing

• Wikipedia: is an unconventional system of promotions that relies on time, energy and imagination rather a big marketing budget ($$).

• WOM = word of mouth• Social Media – Viral

promotion

Examples

• Don’t Just Look Away!• Maybe he’d have a better place to sleep if we

all opened our eyes…• Didn’t notice her? That’s the real problem.• Would you prefer Malaria, Cholera, or Typhoid

in your drinking water? • Text to help this homeless man – video loop of

man in apartment

Questions or Comments?

THANK YOU – D’akujem

The Power to Empower