the power of the chamber 2014 slide template
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The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
The Power of the chamber global network
Getting Fit for Export
Graham Gibson 15th July 2014
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
Halewood International Ltd• Family owned, founded in 1978• 20 million case annual output• UK brands including Crabbie’s, Lambrini and Red Square• Agency brands distributed include Lamb’s Navy Rum and Tsingtao
Beer• UK, South Africa, China and Romania as well as manufacturing
under licence in Myanmar • Export to over 60 countries
Halewood Groupcreative independence
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
Order takers Wrong Products
Inconsistent Pricing Wrong People
Too many hangers on
In house administrationNo focus
Lots of the wrong Customers
Losing Money!
We had been exporting for over 18 years…….But the foundations were not right!!
Less than 1% contribution
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
So what did we do………. Our journey started 18 months ago!!
• Did we have the right appetite?
• Brand Focus – Key Export range
• Target Key markets
• Recruitment People & Importers
• Start exiting
• Build our knowledge of administration requirements
• Pricing structure
• Investment principle
• Focus
•Tenacity
So what have we achieved?
•Developed key Import partners•Exporting to over 60 countries•USA Crabbies in 42 States
• 92 US wholesalers• 21k stockists
•Listed in all Canadian liquor stores•1500 stores in OZ•Launched Orange ,New Flavour variants•Consumer activation in key markets•Launched Spirits portfolio at Anuga Cologne Oct 13•Investment ATL
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
Video insertion
So what have we learned?• Don’t be too eager• Do your home work • Capability• Share your expertise• Time in market• Recognise cultural differences• Focus• Domestic market success• Good agreements• International administration expertise• Balance Volume and Investment• Hard work
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
What is next for Halewood International?•Still many markets to open • India, Asia, South America & African Nations
•In fill in each market
•Drive distribution, visibility and Rate of sale
•Join our subsidiary companies up… A Huge export opportunity
The Power of The Chamber 2014 Slide
TemplatePlease use this template when creating slides.
Please use standard Microsoft fonts wherever possible. We cannot guarantee to have any custom fonts but will accommodate wherever possible. If it is critical that a non standard font is
to be used, please include the .ttf file when submitting your presentation. A list of standard fonts can be found here: http://support.microsoft.com/kb/837463
Feel free to edit colours and backgrounds. When embedding videos, please submit the original video slide with your presentation.
We ask that all critical information is kept within the white area on this template.
Thank You
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