the power of telling stories

Andrew Thorp

Co-Founder of MojoLife

15th January 2013

Leading Change

in an inter-connected world

““Innovative solutionsInnovative solutions

to social and environmental to social and environmental

problems”problems”

WilliamKamkwamba

“The boy who harnessed the wind”

““Can researchers become storytellers?”Can researchers become storytellers?”

Storytellers, allStorytellers, all

Malcolm GladwellMalcolm GladwellBrene BrownBrene BrownDale CarnegieDale Carnegie

But But REALLYREALLY interested in what happens interested in what happens

AFTERAFTER the research is donethe research is done

Research (conclusions)Research (conclusions) IDEAIDEA

BUT…BUT…

Build a Build a STORYSTORY around that idea, build a around that idea, build a TRIBETRIBE

Creates Creates CHANGECHANGE (that’s Making a Difference) (that’s Making a Difference)

Al Gore (An Inconvenient Truth)Al Gore (An Inconvenient Truth)

Rediscovering Rediscovering MojoMojo

The power of The power of IdeasIdeas (TED) (TED)

‘‘finding the finding the WHY’ WHY’ (Sinek)(Sinek)

The power of The power of StoriesStories

Martha PayneMartha Payne

Why Stories WorkWhy Stories Work

• More interesting

• Show vs tell

• Engages emotionally

• Resonates

Building a Building a TribeTribe

Seth GodinSeth Godin

Stories give ideas legs!

Develop a story Make a difference

Andrew Thorp

Co-Founder of MojoLife

www.mojolife.org.uk

@mojolifeuk