the power of a strong brand
Post on 28-May-2015
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www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
The Power of A STrong BrAndA strong brand is invaluable as the battle for customers
intensifies everyday.
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
The difference BeTween mArkeTing And BrAndingBranding is strategic. Marketing is tactical.
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
mArkeTing iS A 'PuSh'Marketing is actively promoting a product or service.
It’s a push tactic. It’s pushing out a message to get sales
results: “Buy our product or service because it’s better
than theirs.”
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
BrAnding iS A 'Pull'A brand will help encourage someone to buy a product
or service, it directly supports whatever sales or
marketing in play. The brand does not explicitly say 'buy
me' or 'use me'. Instead, it says “This is what I am. This is
why I exist. If you agree, if you like me, you can buy me,
support me, and recommend me to your friends.”
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
The imPorTAnce of good BrAndingBranding is what remains after marketing has left the
building. It’s what sticks in your mind associated with
a product or service, whether or not, at that particular
moment, you bought or did not buy.
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
The reSulT ofgood BrAnding1. Sales people whose jobs are easier and more effective
2. Employees who stay longer and work harder
3. Customers who become ambassadors and advocates
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
good BrAnding increASeS The vAlue of A comPAny
ProvideS emPloyeeS wiTh direcTion And moTivATion
mAkeS Acquiring new cuSTomerS eASy.
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
feel The difference1. I'm a lawyer, I practice law.
2. I'm a compassionate attorney specialising in family
law servicing people who need help getting through
the tough times in their lives.
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
BrAnding AllowS A BuSineSS To geT referrAl BuSineSSWould it be possible for you to tell a friend about the
new shoes you love if you couldn't remember the brand?
www.rabbit.com.sg
57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road#07-07 TripleOne SomersetSingapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg+65 6690 3030+65 9450 1665
And SPeAkingof referrAlS1. You.
2. Entrepreneurs and startups
3. Business development managers
4. Marketing executives
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