the penyu program
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The Penyu Program
Team Otak:
Jonathan Hwa
Adam Malik
Aren Yip
Erin Chuah
Reversing Brain Drain In Malaysia
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1
The Penyu ProgramReversing Brain Drain In Malaysia
Chapter 1: Insights into Malaysias brain drain issue
Policy implementation roadmapChapter 4:
Chapter 3: Policy initiatives
Chapter 2: Key areas to focus on and why
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Economic disincentives and poor quality of local labour are some
of the top causes of brain drain
-62%
OpportunityTalent
34%
-66%
OpportunityTalent
26%
2013 labour
market
Low skill
Medium skill
High skill
5,200
4,450
3,350
60% of labour is in medium
and high skill labour 66% of foreign high skill workers cited a lack ofcareer prospects as a top driver of brain drain
62% of businesses say they find difficulty in
sourcing skilled labour
Source: Grant Thornton International Business Report
Thousands
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Malaysians abroad who plan to
return to the country2
Number of Malaysian Students
Abroad1
The number of Malaysian students abroad and the potential
influence of the policy makes them an attractive segment to target
1. Source: Department of Statistics, Ministry of Higher Education2. Source: World Bank
25-29
15%
20-24
55%
40-44
0%
35-39
32%
30-34
10%
+8% p.a.
2010
79,254
2002
42,780
Age (Years)
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Chapter 1: Insights into Malaysias brain drain issue
Policy implementation roadmapChapter 4:
Chapter 3: Policy initiatives
Chapter 2: Key areas to focus on and why
The Penyu ProgramReversing Brain Drain In Malaysia
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There is greater need for policy targeting Malaysian students
studying abroad
Brain drain target markets
Whathas
beendone?
JPA Scholars Local Graduates Overseas Graduates
Graduate
Employability
Program
Sector FocusedCareer Fair (SFCF)
Ready4work
Structured
Internship Program
(SIP)
Up skillingprogram
Graduate
Employability
Management
Scheme (GEMS)
The Economic
Transformation
Program (ETP)
Currentinitiatives have
attracted 168
JPA scholars to
return to
Malaysia as of
31st December
2012
TalentCorp Initiatives
Career Fairs with
foreign university student
councils
High-skill Migrants
Returning Expert
Programme
Facilitating the returnof overseas Malaysian
professionals to
overcome the shortage
of professional and
technical expertise
Engaging Eminent
MalaysiansLeverage on
Malaysian diaspora to
act as Malaysian Talent
Ambassadors and
contribute while
abroad.
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Chapter 1: Insights into Malaysias brain drain issue
Policy implementation roadmapChapter 4:
Chapter 3: Policy initiatives
Chapter 2: Key areas to focus on and why
The Penyu ProgramReversing Brain Drain In Malaysia
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
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991. Source: World Bank
66%
Lack of career prospects is the biggest push factorcausing brain drain
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101010
Malaysia does provide an attractive economic landscape in
comparison to benchmarked countries
5.64
9.8
7.66
6.12
1.33
7.4 7.74
6.32
3.62
11.5
7.38 6.92
0.17
20.6
5.626.40
2.21
16.1
6.80 6.92
0
5
10
15
20
25
GDP Growth Rate (%) Youth Unemployment Rate(%)
MacroeconomicEnvironment
Market Opportunities
Malaysia Singapore Australia UK US
Rate / Points
1. GDP Growth Rate in 2012. Source: Economist Intelligence Unit2.Youth Unemployment Rate in 2012. Source: Euromonitor3. Macroeconomic environment evaluated based on average annual inflation, average budget balance, average government debt,
exchange rate volatility, external stability, quality of macroeconomic policymaking, institutional underpinnings for macroeconomic
stability and risk of steep decline in asset prices. Source: Economist Intelligence Unit4. Market opportunities evaluated based on market size, growth rates, income levels, trading profile and natural resource endowment.
Source: Economist Intelligence Unit
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
Levers Initiatives
Develop a one stop onlineinternship application portal
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A one stop online internship portal could look like this
Source: http://www.seo-london.com/
Benefiting employers
Benefiting students
Increased visibility can help inattracting the best student talent
Structured internship programs canhelp feed the full time job pipeline
Gain exposure to the variousindustries in Malaysia
Develop marketable skills throughstructured internships Understand the job opportunities
available in Malaysia
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
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141414
Collaborating with industry to be a part of the solution
-62%
OpportunityTalent
Stop complaining and be a part of the solution
62% of businesses say they find difficulty insourcing skilled labour
Penyu Program initiatives
Every firm that benefits fromPenyu interns will have to
contribute time to training
workshops and/or corporate
events to let all interns know
more about career opportunities
in Malaysia
Incentivize firms by
Leveraging on Penyuseconomics of scale
Sharing the cost andresponsibility of training bypartnering with Penyu
Subsidizing training cost viatax incentives
If you gain from the program, you contribute to it
Penyu
Cohort
Company A
Company C
Company B
Company D
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
Levers Initiatives
Run weekly training sessionswith interns
2.1 Selection of country for pilot program
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161616
Training programs targeted to students of different maturity levelsy p p g
COREGetting the job
AUXILARYAcing the job
ADVANCEIndustry specific training
Resume
Cover Letter
Interview
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
B ildi k f i d
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Building a support network for returning graduates can attract
and retain talent
Largest source of external hires
are internal referralsYour network is your net worth
28%
Other
20%Job boards
College
External
sources
of hire
Internal referrals
7%
45%
Improved networking with peers and mentors
from the same industry can help graduates:
Access to new opportunities
Raise their profiles within the industry by beingmore visible
Develop referral networks Source mentors that can help accelerate their
career growth
Source: 2012 CareerXroads Sources of Hire, Gerry Crispin and Mark Mehler
P i iti ti t tt t t d t b k t
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Penyu program initiatives to attract overseas students back to
Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
Levers Initiatives
Organize networking events
that connect students and
mentors from similar industries
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202020
Creating a professional network for graduates specifically in the key
sectors highlighted by the National Key Economic Areas (NKEA)
Otak Program
Renewable
Energy
ICT
FinancialServices
Healthcare
E & E
Oil, Gas
& Energy
Penyu
Program
The Pen Program
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Chapter 1: Insights into Malaysias brain drain issue
Policy implementation roadmapChapter 4:
Chapter 3: Policy initiatives
Chapter 2: Key areas to focus on and why
The Penyu ProgramReversing Brain Drain In Malaysia
These policies has been proven to work on a small scale grassroots
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222222
These policies has been proven to work on a small scale grassroots
level
The Otak-otak program
The Otak-otak program is builtaround a unique talentdevelopment schedule
consisting of leadership training
and corporate events
116 students have participatedin the last three years
38 high profile corporatepartners have participated in the
program
Results of Otak-otak program
36%
33%25%
6%
Because of the program, I have changed
my mind about working in Malaysia
The program has not changed my mind
about coming back to work in Malaysia
The program has not changed my mind about
working overseas in the short term and coming back
to Malaysia in the long term
I have always wanted to come back to Malaysia
straight after graduation and work regardless
Survey of 2010 Otak-otak cohort and how the
program has changed their minds
33% of students indicated that the
program has changed their mind aboutcoming back to work in Malaysia
In Year 10 the Penyu Program could potentially attract 13k
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232323
In Year 10, the Penyu Program could potentially attract 13k
students to come back to Malaysia annually
80,000 students are studying abroad
and the top 4 countries attract over 60%
of malaysian foreign talent.
33% of students return back to Malaysia
from the selected pool of applicants
Source: http://www.mohe.gov.my/web_statistik/statistik2010/BAB6_PELAJAR_MALAYSIA_DI_LUAR_NEGARA.pdf
18%
8%USA
11%
Other
26%
17%
20
Egypt Australia
United Kingdom
Singapore
Percentage of students
studying abroad by
country in 2010
33%Return home to work
Work overseas straightafter graduation
Number of overseas students
who applied to the Penyu
67%
Assumptions:
55% of the students apply and are acceptedonto the program
33% of students are actively ready to join thelabour force (accounts for average 3 year
degree durations)
33% of students that applied to Penyureturned to Malaysia to work
Implementation Timeline
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242424
p
Year
TargetCountries
Initiatives
574
Incorporate
Penyu inTalentCorpscareer fair
Informationsessions in majorSingaporeanuniversities
New ZealandIndiaIndonesia
AustraliaJapanUnited StatesEgypt
All countries with Malaysianstudents
United KingdomSingapore
2,310
Incorporate
Penyu inTalentcorpscareer fairs
JPA andMalaysianstudentsorganisations
5,439
JPA andMalaysianstudentsorganizations
Continue efforts initiated in thefirst five years of the program.
Initiate social media campaignand email contact with studentsin other countries
TargetNumber ofStudents(additional)
Time related size
5 1031
13,173
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252525
Malaysia is prepared to absorb the increasing number of students as the
ETP expects to create 3.3 million jobs by 2020
Oil, gas & energy 52,300
Communications, Content& Infrastructure
43,162
Electrical & Electronics 157,000
Healthcare 89,000
Financial Services 45,000
Business Opportunities 229,000
Illustration Process and money flow Flow of money
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262626
Illustration Process and money flow
Companies
Students
Students
matched for
internship
Internship
application
portal
Events
Training
Return for
full-time
employment
TalentCorp
Government
Flow of money
Process flow
Placement fee
Compensation
Double tax deductible
Maintenance and
upkeep
Planning and execution
Tax
33%
RM 500
RM 1800
RM 1000
RM 5
RM 295
RM 4700
G&A
RM 200
Illustration Process and money flow
Flow of money
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272727
Illustration Process and money flow
Companies
Students
Students
matched for
internship
Internship
application
portal
Events
Training
Return for
full-time
employment
TalentCorp
Government
Placement fee
Compensation
Double tax deductible
Maintenance and
upkeep
Planning and execution
Tax
33%
RM 500
RM 1800
RM 1000
RM 5
RM 295
RM 4700
Net Profit = RM 50
y
Process flow
While Penyu Program could be a private initiative
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While Penyu Program could be a private initiative
PENYU
StudentsCompanies
TalentCorp will be able to jumpstart its effectiveness
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292929
p j p
PENYU
StudentsCompanies
TalentCorp /
Government
Connection with
student networks
Internship
education
Tax breaks
Engaging all stakeholders
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303030
g g g
TalentCorp / Government
Corporate Partners
Malaysian students abroad
Optimise, attract and facilitate global talent
Reduce brain drain
Sustainable policy implementation
Access to Malaysian talent pool abroad
Double tax deductions for intern costs
Access to internship opportunities in
Malaysia
Develop marketable skills through
structured internships
Key Stakeholders Benefits of implementing Penyu
Penyu program initiatives to attract overseas students back to
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Malaysia
Improve employability ofgraduates
Increase visibility ofinternship opportunities
Introduce networks that
support returning graduates
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