the other view

the other view

anthropologists on mobility

LINK conferenceKöln

17-18 June, 2008

18_06_08

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about us

What time is it�Founded by Stephane Juguet�Anthropology and ethnography applied to an urban context�Studies of mobility, usage factors, knowledge design�www.wt2i.com

Quattrolibri�Founded by Julien Dossier�Business development in the field of sustainable mobility�New business opportunities in mobility services�www.quattrolibri.com

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today’s talk

• intermodal mobility, seen from the user’s perspective�context� field observations� reaching out�press «�play�»

I. context

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assignment: foster multimodal mobility

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benchmark: technology reigns

drag the From and To baubles to thebeginning and end stations for your tripand the Widget shows you, at the bottomof the window, the next few trains that willget you there (even if that meanstransferring trains somewhere inbetween). You’re shown the trainname(s), times of departure and arrival,total travel time, and fare

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challenge: how effective is our message?

II. field observations

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complex human behaviour

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non rational reasoning

III. reaching out

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remember where our target audience is

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the missing link

Restrain• High oil price• Congestion charges• Parking restrictions• Pedestrian zones• Bus lanes• Car taxes• Pollution concerns

Make it tough!

Keep loyal• Clean• Convenient• Fast• Reliable• Secure• Accessible• Affordable

Make it work!

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the missing link

Restrain• High oil price• Congestion charges• Parking restrictions• Pedestrian zones• Bus lanes• Car taxes• Pollution concerns

Make it tough!

Keep loyal• Clean• Convenient• Fast• Reliable• Secure• Accessible• Affordable

Make it work!

Reach out• Advertise• Signal alternatives• Design• Build new modes• Inform• Assist

Make it fun!

IV. press «�play�»

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emotions

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urban games

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our project

A serious urban game

• Play in the city

• Win points as you move

• Be green and win more

� Promote public transport� Promote green behaviour� Foster social links

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open for partnerships

• French base, European scope

• Contact us:� juliendossier@quattrolibri.com�enigmatek@wanadoo.fr

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The (happy) end

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image sources

• Slide 5http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visualization

• Slide 6http://www.macuser.com/software/bart_widget_gets_update.php

• Slide 7http://www.smokingrelated.com/

• Slide 9http://bruneiresources.blogspot.com/2008/02/bruneis-roads-and-cars.html

• Slide 10http://k-funny.blogspot.com/2007/11/public-transportation.html

• Slide 12http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=73168558

• Slide 15http://nygirlofmydreams.com/