the of e commerce

The End of e-Commerce?

Ubiquitous Commerce (u-Commerce)

Dan Brinnand

Hello.

• User Experience Specialist at Amaroo Media• MSc in UX

• UX design is about:– Understanding how users interact with technology– Designing solutions based on real users

• UX design for the future – ubiquitous computing & u-commerce

Who am I?

What I do

What’s the talk about

What is Ubiquitous Computing?

• Pervasive Technology

– Information processing capabilities embedded in various artefacts, widely distributed geographically and linked via the Internet

– Forms• Clay - formed into artefacts (tangible user interface)• Skin - wearable technology• Dust - micro-size technology

The Disappearing User Interface

What is Ubiquitous Commerce?

Good…• Personalisation • Automation• Making life easier, cheaper, better, healthier, more

enjoyable

• Dark patterns (status quo bias)• System 1 & System 2

• Privacy • Trust• Transparency• Choice

We need to consider…

Or evil?

Smart Buildings (Clay)

Smart Buildings (Clay)

The Fridge that cooks you dinner

• User scans images or receipt to reorder• Voice recognition to reorder• Fridge can monitor its content and auto reorder• Fridge can suggest recipes based on what ingredients it has

inside• Fridge can turn over on and then tells user what to do• Camera inside can show user what is in the fridge from

anywhere

Smart Buildings (Clay)

QR Codes Near Field Communications (NFC)

• NFC Chip sends short-range radio signal• Some need to be touched • Examples

– Contactless payment– Buy tickets and get receipt – Advert on tube– Control devices around the home

• Doesn’t require app download (just NFC chip)

• Security • Ease of use

Smart Buildings (Clay)

iBeacon

• Launch by Apple Feb 2014• Low energy bluetooth • Broadcast to device within 10m• Must install app and allow

notifications• They are not connected to the Internet• They do not store any personal

information

“…walk in, pick up a boxed Apple TV device, buy it and walk out without ever talking to an Apple salesperson or even visiting a checkout counter. It's possible, I've seen it done.”

Smart Buildings (Clay)

Augmented Reality – Pepsi

Smart Buildings (Clay)

Augmented reality

• No strong correlation between telepresence and purchase intent

• Telepresence strong correlation to attitude -> attitude strong correlation to purchase intent

• Brand engagement

Google Glass

Wearable Technology (Skin)

• Elements– Wireless pairing with phone (bluetooth, wi-fi) – Gyroscope– Compass– Speech input– Screen– Object recognition

Google Glass

Wearable Technology (Skin)

ON : tilt head upSpeech input begins “OK glass”Timeline: Forward swipe

Glassholes. Why do we hate them? Hiding our intentions?

Virgin Atlantic Introduces Google Glass

Wearable Technology (Skin)

• Feb 2014• Personalised service to first class customers• Know name on arrival• Staff will be able to update users about personal flight info• Give customers information about weather etc.

Virgin Atlantic Introduces Google Glass

Wearable Technology (Skin)

What Next?

Minority Report (2002)

What Next?

Tesco Facial Recognition

• Serves up personalised ads based on• Gender• Approximate age

• Doesn’t save any data

Privacy. Trust. Transparency

“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”

What Next?

Predicting What We Want to Buy

What Next?

Predicting What We Think

Micro Tech (Dust)

“Their idea is to sprinkle electronic sensors the size of dust particles into the cortex and to interrogate them remotely using ultrasound.”

Smart Dust• Tiny micro-electromechanical systems

– Sensors, robots etc.• Detect

– Light, temp, vibration etc.

Remember, with great power. Comes great responsibility.

Privacy (opt out)TrustTransparencyChoice