the nuts and bolts of social entrepreneurship: making your nonprofit sustainable and scalable

Stephanie BarksdaleTulane University

Social Entrepreneurship InitiativesDecember 2010

sbark@tulane.edu

“A process by which citizens build or transform institutions to advance solutions to social problems.” - David Bornstein

“The pursuit of sustainable solutions to problems of neglected positive externalities” –Filipe Santos 2009

“Innovation to create sustainable, scalable solutions to our most pressing social challenges. Working at the intersection of business, nonprofit, and government, social entrepreneurs/social innovators blend models and create mission-driven ventures to effect positive social change.” -Tulane University

Bill Drayton

There are those who look at things the way

they are, and ask why... I dream of things that

never were, and ask why not?

So you want to be a social entrepreneur,

1. What SOCIAL VALUE are you creating?

2. What is your BUSINESS MODEL?3. How do you SCALE?4. How do you stay SUSTAINABLE?

Value most often measured in terms of profit Social Value measures impact- ability to

generate positive externalities Examples: Enhancing human capabilities,

increasing freedom, build levels of trust Competitive Advantage: What do you do and

create that has more value to society? KEY: Be able to measure it in quantifiable

terms

The rationale of how an organization creates, delivers, and captures value

• How do you operate?• How do you make money?• Who pays you? • Who is your client?• Who is your costumer?

Scale: Expanding the impact and reach of your organization to effectively solve the problem

Drivers for Scale**• Staffing • Communications • Alliance-building• Lobbying• Earnings-generation• Replication• Stimulating market forces

** http://faculty.fuqua.duke.edu/~ronnie/bio/BloomChatterji_090108.pdf

Wikipedia: “the capacity to endure” and “meeting the needs of the present without compromising the ability of future generations to meet their own needs”

Financial Operational Remaining relevant Evaluation, Assessment, more Innovation

Panelists: Andrea Chen, Founder and Director,

Social Entrepreneurs of New Orleans (SENO)

Liz McCartney, Founder, St. Bernard Project

Tim Williamson, Founder and Executive Director, The Idea Village

Beth Stelson, Volunteer, Outreach, & Marketing Coordinator, The Green Project