the nine innovation roles
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The Nine Innovation Roles
Revolutionary
Conscript
Connector
Artist
Customer Champion
Troubleshooter
Judge
Magic Maker Evangelist
© Braden Kelley 2010 *This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops
Break Down the Innovation Silos
Too often in our organizations we think about staffing our innovation projects in terms of silos or departments, instead of the roles that need to be filled for a product or service to be successfully completed, launched, and widely adopted in the marketplace.
© Braden Kelley 2010
Stoking Your Innovation Bonfire
Innovation is never easy – and not always welcome. This book is dedicated to the men and women who dedicate their lives to pushing our organizations to make more efficient use of our human capital and natural resources and to make the world a better place
This content is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley
© Braden Kelley 2010
Nine Innovation Roles Group Diagnostic
http://sdrv.ms/YXFP47
Download the design for FREE
to print at cost with adMagic or locally with your printer.
© Braden Kelley 2010
The Nine Innovation Roles
Innovation is about the people
© Braden Kelley 2010
The Nine Innovation Roles
Revolutionary
• The Revolutionary is the person who is always eager to change things, to shake them up, and to share his or her opinion. These people tend to have a lot of great ideas and are not shy about sharing them. They are likely to contribute 80 to 90 percent of your ideas in open scenarios.
© Braden Kelley 2010
The Nine Innovation Roles
Artist
• The Artist doesn’t always come up with great ideas, but artists are really good at making them better.
© Braden Kelley 2010
The Nine Innovation Roles
Troubleshooter
• Every great idea has at least one or two major roadblocks to overcome before the idea is ready to be judged or before its magic can be made. This is where the Troubleshooter comes in. Troubleshooters love tough problems and often have the deep knowledge or expertise to help solve them.
© Braden Kelley 2010
The Nine Innovation Roles
Conscript
• The Conscript has a lot of great ideas but doesn’t willingly share them, either because such people don’t know anyone is looking for ideas, don’t know how to express their ideas, prefer to keep their head down and execute, or all three. This is the majority.
© Braden Kelley 2010
The Nine Innovation Roles
Customer Champion
• The Customer Champion may live on the edge of the organization. Not only does he have constant contact with the customer, but he also understands their needs, is familiar with their actions and behaviors, and is as close as you can get to interviewing a real customer about a nascent idea.
© Braden Kelley 2010
The Nine Innovation Roles
Connector
• The Connector does just that. These people hear a Conscript say something interesting and put him together with a Revolutionary; The Connector listens to the Artist and knows exactly where to find the Troubleshooter that his idea needs.
© Braden Kelley 2010
The Nine Innovation Roles
Judge
• The Judge is really good at determining what can be made profitably and what will be successful in the marketplace.
© Braden Kelley 2010
The Nine Innovation Roles
Magic Maker
• The Magic Makers take an idea and make it real. These are the people who can picture how something is going to be made and line up the right resources to make it happen.
© Braden Kelley 2010
The Nine Innovation Roles
Evangelist
• The Evangelists know how to educate people on what the idea is and help them understand it. Evangelists are great people to help build support for an idea internally, and also to help educate customers on its value.
© Braden Kelley 2010
The Nine Innovation Roles
How do you organize your Innovation teams for success?
Nine Innovation Roles Group Diagnostic
So what questions should we ask when we conduct a Nine Innovation Roles workshop?
© Braden Kelley 2010
Question 1
Revolutionary
Conscript
Connector
Artist
Customer Champion
Troubleshooter
Judge
Magic Maker Evangelist
What kind of innovator are you?
© Braden Kelley 2010
Question 2
Revolutionary
Conscript
Connector
Artist
Customer Champion
Troubleshooter
Judge
Magic Maker Evangelist
Which of these roles is most scarce in your organization?
© Braden Kelley 2010
Question 3
Which roles are missing on your team?
© Braden Kelley 2010
Question 4
What is the impact of those missing roles?
© Braden Kelley 2010
Question 5
How should you organize your innovation teams for success?
Revolutionary
Conscript
Connector
Artist
Customer Champion
Troubleshooter
Judge
Magic Maker Evangelist © Braden Kelley 2010
Nine Innovation Roles Group Diagnostic
http://sdrv.ms/YXFP47
Download the design for FREE
to print at cost with adMagic or locally with your printer.
© Braden Kelley 2010
Or contact me for a workshop/keynote
“To be a rock star, you have to play music people want to listen to…and pay for.”
- @innovate
Here is where to find me: Braden Kelley +1 (206) 349-8931 book@bradenkelley.com http://innovationbonfire.com
*This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops
© Braden Kelley 2010
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