the new york city sandwich club

THE NEW YORK CITY SANDWICH CLUB

follow. find. feast.

(who doesn’t love sandwiches?)

CONCEPT

make a sandwich

STEP ONE:

tweet about it

STEP TWO:

someone claims it, eats it, gets happy

STEP THREE

(but we’re still the O.G.s)

PRECEDENTS

shaquille o’neil pioneered the art of twitter tag—arriving first at a certain location and receiving a prize

SHAQ

Click icon to add picture

(get a twitter)

METHODOLOGY

Rules of the Club

The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.

A representative announces that membership will be opening later that day.

At the appointed time, the representatives will tweet their location and the secret password.

The first person to arrive on location and say the password receives the sandwich and membership.

Rules of the Club

The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations.

Representatives always give out sandwiches in pairs

Representatives are always dressed for the occasion

New members have their photos taken to commemorate their induction

Photos of the new members are tweeted

(otherwise known as “pulling a jake”)

PROTOTYPES

ONE: Greg’s friend Katie

TWO: Melissa’s roomie Rachel

(the ones you didn’t learn from kindergarten)

LIFE LESSONS

Project Conclusions

Getting people to follow you on Twitter is super difficult.

Engaging people on the street is less difficult.

People are, for whatever reason, willing to take food from well-dressed strangers.

Standing in the middle of a fountain is an awesome way to get tourist attention.

Life Conclusions

You have to give people a reason to engage. Always have a reward. Food is a great one!

Your participants want to put forth minimal effort, so don’t make your social media endeavors all that complicated for them.

Business cards make everything more legit.

But the most important lesson…

was how a suit can instantly make anyone look fly.