the new rules of marketing: how to be relevant in the digital age
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The New Rules of Marke1ng: How to Be Relevant in the Digital Age
Paul A. Kiewiet MAS CIP CPC www.create2bgreat.com paul@brandkiwi.com
269-‐806-‐4489
Change or Transforma1on?
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Change? Or Transforma1on?
•What Does This Mean to Us as Marketers? •Genera1onal Changes •Social Media and a new defini1on of marke1ng • The New Rules
Business Without Borders
Full-scale globalization
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In this Web 2.0 World
Your customers become part of your company.
Pricing Market Premium
Competitive Position
Differentiated
Undifferentiated
Needs of Customers
Relevant to
Irrelevant to
Make Goods
Extract Commodities
Deliver Services
Stage Experiences
The Progression of Economic Value
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Four Genera1ons
Tradi1onalists
Baby Boomers
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Gen X
Gen Y
Which Genera1on Are You?
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Marketing is Being Reinvented.
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The New Defini1on of Marke1ng:
! Turning strangers into friends,
! Friends into customers,
! Customers into evangelists!
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Listening
Community Building
Broadcas1ng
Content
Convert
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Collaborate
Resilience
Differentiate: Stand out from the herd.
Yo! Over Here!
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Relevance
Authen1city
Thought Leadership
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Meaning and Purpose
Values and Vision
Transparency
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Instant, Public and Permanent Change and Transforma1on
New Value Proposi1ons Needed New ways of communica1ng Friends-‐Customers-‐ Evangelists
Social Media Marke1ng New Skills
Differen1a1on and Relevance
What you are is what you’ve been, and what you will be is what you do now. Buddha
Thank You!
Paul A. Kiewiet MAS CPC CIP paul@brandkiwi.com www.create2bgreat.com
Follow me on Twitter @paulkiewiet Friend me on Facebook: PaulKiewiet Let’s Link up on Linked In Check out my YouTube Channel Create2bGreat Subscribe to my newsletter Follow my blogs
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