the new path to purchase: a peek into the mind of the digital shopper

T H E N E W PAT H T O P U R C H A S E

A P E E K I N T O T H E M I N D O F T H E D I G I TA L S H O P P E R

presented by Emma Nemtin

@em_nemtin

www.hubba.com

C O N S U M E R S H I T A N AV E R A G E O F 7 . 9 D I F F E R E N T S O U R C E S F O R P R O D U C T I N F O

O N LY 2 5 % O F D I G I TA L P R O D U C T I N F O I S C O R R E C T ?

D I D Y O U K N O W

A R E Y O U P R O V I D I N G A U N I Q U E S H O P P I N G E X P E R I E N C E ?

45 percent of online shoppers are more likely to shop on a site that offers personalized

recommendations.

T H E N AT U R E O F T H E S T O R E F R O N T

H A S C H A N G E D

• Content has become a sales channel via mobile and second-screen technology

• Brands and retailers need to deliver relevant product information to shopper’s smartphones at key points along the purchase path

• Retailers have to get to a shopper’s mobile device before they know what they’re looking for

• Get into people’s pockets

I T ’ S T I M E T O B R I D G E O N L I N E A N D O F F L I N E

• Shoppers want to feel special

• Give consumers instant gratification

• Create in-the-moment experiences

T H E N E W S E T O F S H O P P E R E X P E C TAT I O N S

T E L L Y O U R B R A N D S T O R Y

• Every product has a story, wether it’s a book, a laptop or a T-shirt.

• Wrap a story around your product.

• Deliver experiences, not just sales.

T H A N K Y O U !

@ E M _ N E M T I N !

W W W. H U B B A . C O M