the new enterprise class

Post on 12-Apr-2017

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HomeDecor

Our Team

1. Quang Nguyen2. Bo Jin3. Dequan Jin4. Sayak Ghosh5. Amy Luu

Market Segmentation

Market Segmentation

Home/Apt developer Hotel owners Students

• Less cash commitment to

decoration

• Improve potential buyer experience

and increase chance of buying

• Reduce design cost

• Time saving

• Diffentiator

• Less cash commitment to

decoration

• Improve customer's experience,

increase hotel owner's revenue

• Time saving

• Diffentiator

• Less cash commitment to

decoration

• Improve living ambience in a

convenient manner

• Time saving

• Large realstate developers • Three star hotel chain • Major university (RGA, RVA)

• Low entry barrier

• High competition

• High power of customer

• Hard to obtain customers

• Low entry barrier

• High competition

• High power of customer

• Hard to obtain customers

• Low entry barrier

• High competition

• High power of customer

• Design company • Hotel association • University

• Furniture rental company

• Ikea, Target

• Amazon.com

• Furniture rental company

• Ikea, Target

• Amazon.com

• Furniture rental company

• Ikea, Target

• Amazon.com

Beachhead Market

End User Profile

Total Addressable Market (TAM)

Persona

Jennifer Crockford

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