the mobile app business: new opportunities in a changing world

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The Mobile App Business

New opportunities in a changing world

Emmanuel Carraud CEO MagicSolver

emmanuel@magicsolver.com

MagicSolver in a few words…

Winner of Cambridge University Entrepreneurs in 2009

Sudoku Magic

Solve any Sudoku

puzzle

with your iPhone

Try to solve a big PROBLEM: The App Store – too many apps!

How to find good apps?

How to be visible?

How to target my audience? Global Brands

Users

Developers

SOLUTION: MagicSolver Apps Discovery

Surprise users every day Targeted Promotions

Developers

Global Brands

Daily apps deals

and

Daily apps recommendation expertise

The Advent Calendar 2009 • Our first big success

300,000 downloads in 2009

… over 3 million downloads in 2013

Topped App Store charts in 30 countries

World Football Calendar 2010 to … World Football Calendar 2014

• News, live results, push notifications, national anthems and…

• A new free app to discover every day

• 1.5 million downloads!

• Very successful 2014 edition

Free App Magic: helping millions of fans save money with their iPhone every day

Free App Magic video on BBC Click

1 million daily active users who: Receive a daily Push Notification Can discover up to 3 paid apps for free every day Have already saved over £60 million

2013 – New Innovations: Partnership with key brands

Diversification with Blue Panda Apps Entertainment, Game, and Utility Apps

Diversification with Blue Panda Apps Match 3 Puzzle Game

• 5 years on the App Stores • 50 iOS apps + 15 Android apps • #1 on App Store in 50 countries • 50 million downloads for our apps • Specialist in apps discovery • 500 developer partners • 100 million downloads for our

partners

MagicSolver’s 5 Years expertise with mobile apps

App Store: a $35 billion market:

….will double again by 2017

8,318

18,559

26,683

34,988

45,366

58,207

76,517

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2011 2012 2013 2014 2015 2016 2017

Re

ven

ue

s ($

mill

ion

)

Year

Total revenues App Store

Source Gartner

It is a complex ecosystem:

global and fragmented

Google Play surpassed iOS in Worldwide apps downloads but iOS still generate 2/3 of revenues

Source AppAnnie

Asia= 40% of apps revenues in 2013 vs 23% in 2012

Global revenue distribution by region: 2012-2013, Source Distimo

US, Japan and Korea top the app revenue table

South Korea, China and Japan

enjoy the highest growth of revenues

On iOS, China and Russia in the Top 10

Source AppAnnie

On Google Play, 5 emerging countries in the Top 10 in volume, none in the top ten in value

Source AppAnnie

iOS dominant in Western countries,

Android in Korea, Japan and emerging countries

The Fremium model become dominant on the App Store

iOS App Store 2013, source Distimo

Games and social networking leading the Freemium trend while Productivity and Navigation keep a paid model

Freemium model won: Freemium apps generate 93% of the games and 57% of the non-games revenues

Source AppAnnie 2013 report

Games get the lion share of downloads (40%) on both iOS and Google Play

Source Distimo

Games represent 77% of revenues (vs 64% in 2012)

up to 94% Google Play revenues in Korea

Candy Crush Saga and Puzzle & Dragon are topping the game category

Source AppAnnie

Facebook and Line are topping the non games categories

Source AppAnnie

Thanks for Listening

Contact for questions, new ideas, and partnership emmanuel@magicsolver.com

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