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The Marketing AI Revolution
Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
What is Artificial Intelligence?
What is Artificial Intelligence?
What is Artificial Intelligence?
What is Artificial Intelligence?
What is Artificial Intelligence?
What is Artificial Intelligence?
Retailers Are Already Benefitting From AI
Retailers Are Already Benefitting From AI
Retailers Are Already Benefitting From AI
Source: Adobe Analytics
Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
Marketers Not Yet Using AI For Digital Marketing
90% NOT using AI for digital marketing
Source: 2018 Albert Survey
Source: Gartner L2
Source: Gartner L2
Massive Competitive Pressure
Massive Competitive Pressure
Source: Gartner L2
And Now Digital Tech Usage Plateaus
Source: Pew Research Center 2018
The Digital Media Landscape Is Easy To Understand…
Google and Facebook are 80+% Source: Mostafa Attia, Crealytics
But Hard To Execute…
That’s why so many tools/providersSource: LUMA Partners
Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
First Wave Transformation: Standardization
Second Wave Transformation: Automation
Third Wave: Adaptive Processes
The Missing Middle
Source: Human + Machine, Daugherty & Wilson 2018
What is Autonomous AI?
What is Autonomous AI?
Source: NHTSA
What is Autonomous AI?
Source: NHTSA
What is Autonomous AI?
Source: NHTSA
What is Autonomous AI?
Source: NHTSA
What is Autonomous AI?
Source: NHTSA
DSPs, CloudsBid Mgmt Platforms
What is Autonomous AI?
Source: NHTSA
DSPs, Clouds,Bid Management Platforms
• Execution• Allocation• Optimization• Attribution
Marketing AI -as-a-Service
Search
Social
Display
Desktop
Mobile
Paid Media ChannelsData Analytics Content
Site Activity
Site Analytics
Social Analytics
Attribution Analytics
Site Visitors
Site Engagement
Conversion DataEmail
Tag Management
DMP
CRM
Audience Manager
Historical Data
*Integrations vary by client
Med
ia V
erification
ConvertedUsers
Feeds
Ad Management
Bring Your Own Stack.
Agenda
AI in Retail TodayDigital Marketing LandscapeWhat is The AI RevolutionSome Examples
AI in Action: Thousands of Locations, Thousands of Campaigns
Marketing Investment Strategy Tests
Marketing Investment Strategy Tests
Agenda
AI in Retail TodayDigital Marketing LandscapeWhat is The AI RevolutionSome Examples
www.neural.cl
Rodrigo Puentes Rodrigo.puentes@neural.cl
@albertaimktg
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