the leading brand for small, sustainable and affordable
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fox e-mobility AG | Confidentialfox e-mobility AG | Herzogspitalstrasse 24 | 80331 Munich Germany | www.fox-em.com | Confidential
Let‘
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o!CORPORATE
PRESENTATIONQ3 2021
The leading brand for small, sustainable and affordable multipurpose electric vehicles
fox e-mobility AG | Confidential 2
the new electric car coming soon
Sometimes small thingsmake a big difference
fox e-mobility AG | Confidential
Overview
fox e-mobility AG | Confidential
fox e-mobility AG | Confidential
fox e-mobility AG | Confidential
fox e-mobility AG | Confidential
THE NEW MIA
SUMMARY HIGHLIGHTS
Cost Effective Modular Electrical Vehicle Platform
Multi Pillar Robust Business Model
1.
2.
3.
4.
5.
Highly Scalable Business Opportunity
De-Risked & Shortened Development and Manufacturing
Attractive Entry Valuation
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fox e-mobility AG | Confidential
▪ First listed European pure e-mobility company
▪ Based on an existing EV platform (MIA 1.0)
▪ Founded end 2020 by a reverse merger
▪ Based in the heart of Europe, Munich, Germany
▪ Dual-pronged B2C / B2B strategy targets large markets that are
primed for explosive growth
▪ Building "THE" electric vehicle for sustainable mobility concepts
accessible for all
33Patents and Trademarks
and Designs
1 Platform 2 Vehicles near term
More Coming
FOX E-MOBILITY AT A GLANCEBecoming the Leading Brand for Small, Sustainable and Highly Practical and Flexible Vehicles
ABOUT FOX HIGHLIGHTS
Cost Effective Modular Electrical Vehicle Platform
Multi Pillar Robust Business Model
Highly Scalable Business Opportunity
De-Risked & Shortened Development and Manufacturing
Attractive Entry Valuation
1,200+ Mia 1.0 still driving
Robust & Mature Technical Basis
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fox e-mobility AG | Confidential
DR. CHRISTIAN JUNG (CTO)
▪ 20+ years experience in the automotive Industry
▪ “Father” of the Porsche Mission E
▪ Former CTO of Automobili Pininfarina
▪ Realized & Introduced the 800V Ultra-Fast Charging Technology (Ionity & EA)
THE TEAMSuccessful Experts in the Automotive, Energy and Start-up Sectors
PHILIPPE PERRET (CEO)
▪ 15+ years experience in the management of listed companies
▪ Engagements in the renewable energy sector
▪ Former Corporate Banker from Société Générale
ULRICH HOERNKE (CFO)
▪ 25+ years experience for global OEMs
▪ Several Positions as CFO, Business Development andCountry MD
▪ Several Engagements within the e-mobility start-up world
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fox e-mobility AG | Confidential
WHAT HAS BEEN DONE
© COPYRIGHT 2021 FOX E-MOBILITY AG | HERZOGSPITALSTRASSE 24 | 80331 MUNICH GERMANY | WWW.FOX-EM.COM | CONFIDENTIAL© COPYRIGHT 2021 FOX E-MOBILITY AG | HERZOGSPITALSTRASSE 24 | 80331 MUNICH GERMANY | WWW.FOX-EM.COM | CONFIDENTIAL
Core Team hired
Battery supplier secured
High Voltage systems layout finished
Engineering supplier structure established
Key components pre-selected
Achievements of the last 8 months
Exterior design finished
First funding round completed
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fox e-mobility AG | Confidential
Engineering Service RevenueCO2 CREDITS+ upside potential of selling CO2 credits to traditional OEMS
License FeeDistribution Revenue
EU 27 Markets▪ 1 Seater▪ Last mile delivery/local ▪ Logistics▪ Commercial fleets
EU 27 Markets▪ 3 or 4 seats▪ Urban users
Asians /Overseas Markets, etc.▪ License Fee Income▪ Customer specific
configuration ▪ Skateboard or vehicles
Worldwide Ready▪ 3 or 4 seats▪ Industrial customers
COMMERCIAL VEHICLE (N1) PASSENGER VEHICLE (M1) SKATEBOARD LICENSE PROGRAMS
Major Income Streams
THE BUSINESS MODELMultiple Income Streams Build a Robust Foundation for the Business Model
Highly Attractive Profitability and Extraordinary Valuation Potential for Investors
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fox e-mobility AG | Confidential
SKATEBOARD
fox e-mobility AG | Confidential
SKATEBOARD FLEXIBILITYMultiple Use Cases Based on One Foundation
SHORT PASSENGER CAR
3 PASSENGER VERSION
LONG PASSENGER CAR
4 PASSENGER CAR
SMALL VAN FOR “LAST MILE” DELIVERY
1500 LITRES VOLUME OF SPACE
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fox e-mobility AG | Confidential
TECHNOLOGY IN USE AND ECO-SYSTEMIP OWNERSHIP
15 Patents
▪ 2nd battery optional
▪ Sliding doors & center seat
3 Designs
15 Trademarks
▪ Mia
▪ Mia Electric
▪ etc.
Advanced Technology
▪ Optional solar lamination integration (e.g. roof module)
▪ Fuel Cell (>700km range or Electrical Supply Functionalities)
▪ Update Over The Air (OTA)
▪ Mia U: Additional Multi Power Supply (220V, 3 Phase 11kW, etc..) for Tooling &
Application usage
▪ Cooling / warming
Open System Approach Software & Hardware eco System: “Do more than driving”
▪ Enable the users to do more in an easy way
▪ Open the interface documentation
▪ Open repair concept
Modular Autonomous System Concept:
▪ Base Installation: Level 2+ at Start of Production
▪ Level 3 & 4 ready for high tech markets
▪ No autonomy in cost sensitive markets, e.g. Indonesia
▪ Modular skateboard concept for different applications
IP AND TECHNOLOGYAttractive IP Portfolio and Market Leading Technology
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fox e-mobility AG | Confidential
Next GenerationB2B VehiclesMIA UTILITY
fox e-mobility AG | Confidential
fox e-mobility AG | Confidential
MIA UTILITYThe Answer to the Commercial Sector Shifting Toward e-Mobility
INDUSTRY TRENDS
▪ Industry shift to zero emission vehicles
▪ Strong increase in last mile delivery and e-commerce
(Amazon Fresh, Bringmeister,…)
▪ Same day delivery will be an important driver (Gorillas, Flink)
▪ Total cost of ownership counts
▪ Commercial fleet operators have a fixed bases which is simplifying
charging solutions
▪ Operators understand the range requirements
▪ Projected tenfold increase in market share for eLCV (electric light
commercial vehicles)
EUR 10.1 B EUR 71.4 B
2021
2.6%
10.1%
22.8%
2020 2025 2030
eLCV
X 10
DEVELOPMENT GLOBAL LCV MARKET
GLOBAL MARKET SIZE LAST MILE DELIVERY
2030
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fox e-mobility AG | Confidential
MIA UTILITY – TECHNICAL HIGHLIGHTSThe Most Practical, Usable, Ergonomic and Economic Vehicle
▪ Full Commercial Vehicle (N1) Homologation
▪ Multiple loading configurations (Pickup, Van, Cargo, etc.)
▪ Flat Loading Floor
▪ Excellent goods accessibility
▪ Craftsman Tooling Integration
▪ Quick entry and leave for the driver
▪ Driver can always leave on the needed / safe side
FEATURES
▪ Optional 4WD, higher ground clearance
▪ Optimal for tight building sites
▪ Light weight
▪ Low consumption
▪ Advanced safety features (ESP, ABS, ACC, blind spot assist, …)
▪ Flexible seat system for commercial use ‘Last-Mile Delivery’ or 3/4 seats
DESIGN
▪ Additional power outlets (1 phase, 3 phase, etc.)
▪ Mobile Power Station with second battery
▪ Heating and cooling of goods
▪ Inductive charging pads for power tools
▪ Optional roof carrier or trailer hatch with 4WD
COMMERCIAL ADVANTAGES
▪ Robust and endurable
▪ Simple repair concept
▪ Excellent integration of company tools & apps (Tablets & mobile phones)
TECHNICAL HIGHLIGHTS
▪ 225 km range
▪ Additional second battery for range or electrical functionalities
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USABILITY
fox e-mobility AG | Confidential
Vehicle▪ Very competitive purchase price (EUR 16,000 inc. VAT starting price)
▪ Low weight but high interior volume (1,500 liter)
▪ Small turning circle and sliding doors. excellent for cities
▪ Modular design allows multiple built up concepts
Maintenance▪ Usage of reliable standard parts (tried and tested industry standard)
▪ Open repair concept
▪ Cost effective materials (e.g. steel profiles and sheets)
Energy▪ Flexible battery pack configuration
(Optional 2nd battery enabling ca. 450km range)
▪ 25kWh battery size – can be charged overnight on a household
sockets
-5%
-54%
-88%
6%2%
-25%
17%
TCO EV vs. ICE
FOX E-MOBILITY AT A GLANCEMIA Utility Leading in Total Cost of Ownership (TCO)
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fox e-mobility AG | Confidential
Fun, Usability,SustainabilityMIA Passenger
fox e-mobility AG | Confidential
▪ 50% of all new BEV registrations are in the mini/small segment
in Germany
▪ 2 cars in 1 household (87%)
▪ Urbanization / more commuters
▪ Restricted parking areas / upcoming ban on ICE-vehicles in
inner cities (London, Milan, Paris,….)
▪ Trends towards car subscription, TCO will become more
important
▪ Pandemic spreads popularity of electric micro-mobility
▪ Great subsidies from national governments for EVs
▪ ICE EV price parity will be reached by 2025
▪ Electric Vehicle Market to grow by 21.1% CAGR till 2026 0
19.9
2
8.4
19.6
29.9
16.2
9.4
20.6
1.9
5.5
16.1
19.9
15.5
8
Offroad vehicles
SUV
Large
Upper Midsize
Midsize
Compact
Small
Mini
Share (in %) of the car segments in all newly registered carswith electric drives in 2020 in Germany
Cars with electric drives overall Cars with pure electric drives overall
MIA PASSENGERThe Product for the Growing Demand of Small, Attractive and Cost-Effective Vehicles
PASSENGER CAR TRENDS AND FACTS
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fox e-mobility AG | Confidential
THE NEW MIA – HIGHLIGHTSThe Most Attractive, Sustainable and Practical EV in the Market
DESIGN
▪ Modern
▪ Urban
▪ Unique
▪ Attractive
▪ Sustainable → >95% recyclable
▪ Practical
▪ Affordable
DRIVING IS FUN
▪ Agile
▪ Small turning radius
▪ Robust and endurable → low TCO
▪ Perfect for tight streets & parking spots
USABILITY & ERGONOMICS
▪ Central driving position
▪ Sliding door
▪ Excellent space and visibility feeling
▪ Excellent accessibility front and rear seating
▪ Safe (EU-NCAP 4 Star)
▪ Flexible rear seating system
TECHNOLOGY
▪ Light weight (ca. 950 kg)
▪ Low consumption
▪ Advanced safety features from today’s Premium Class (ESP, ABS, ACC, blind spot assist, …)
▪ Seamless connected (“Plug‘n Charge”, Android, Apple, Update Over The Air, etc.)
▪ Do more with Mia: Open Interfaces available from GitHub
▪ Digital services integrated
TECHNICAL DATA
▪ Max speed = 130 km/h
▪ 0-100 km/h below 10s
▪ Range 225 km plus optional 225 km
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fox e-mobility AG | Confidential
Fox MIA
2,647 2,740
3,276
4,533
5,323
e-golf Model 3 Mia Odyssey Canoo
3,200
4,2704,421
4,694
5,171
Mia e-golf Canoo Model 3 Odyssey
2,235
2,629
2,850 2,8753,000
Mia e-golf Canoo Model 3 Odyssey
584
620
877
1,024
1,204
Model 3
e-golf
Odyssey
Mia
Canoo
Honda Odyssey
Tesla Model 3
VW e-golf
Canoo
MIA PASSENGER IN SPACE COMPARISONAn Intelligent Vehicle Concept Enables Highly Competitive Space Usage Vehicles
TOTAL PASSENGER VOLUME (in liter)
LENGTH(in mm)
WHEELBASE(in mm)
PASSENGER VOLUME PER METER VEHICLE LENGTH (in liter/m)
Based on: SAE J1100 PV1 + PV2 + PV3, SAE J1100 L103, L101
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fox e-mobility AG | Confidential
OPEN A UNERVISE OF APPLICATIONS FOR COMMERCIALS & COMMUNITIES
SEAMLESS INTEGRATION IN CONSUMERS LIFE
▪ Plug and Charge & Overnight charging service
▪ Integration of customer hardware
▪ Clever use applications: e.g. mobile speakers
▪ Digital shareable keys, etc.
▪ Spirit: „Ease to Use“
▪ Open Interface (Github Integration)
▪ Simple extensions by users
▪ Excellent: "Bring your own device" integration
▪ Mia Development Community
DIGITAL ECOSYSTEMFollowing an Open System Approach, the MIA will be the Platform for Multiple Use Cases and Large Community Exchange
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fox e-mobility AG | Confidential
Realization
fox e-mobility AG | Confidential
fox e-mobility AG | Confidential
CONTRACT MANUFACTURER RELATIONSHIP
▪ Reduces capital requirements
▪ Scalability of volumes
▪ Reduces complexity and production risk
▪ Leverage on existing experience and know how
▪ Ensures high built quality
▪ Working with established suppliers
▪ Using standard parts with proven record
▪ Contracting companies which understand the environment of a start up
▪ Buying systems rather than optimizing every part
▪ IP, Design, Engineering
▪ Vehicle distribution
▪ Assembly of the vehicle
▪ Resource planning
▪ Labor and overhead costFee per vehicleInitial Set Up costs
Fully assembled vehicle
REALIZATION STRATEGYReducing Engineering Complexity and Outsourcing Production Allows a Fast Market Entry
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SMART ENGINEERING OUTSOURCED PRODUCTION
fox e-mobility AG | Confidential
Market Sales & Distribution
fox e-mobility AG | Confidential
1Urban challenges ahead of us
→ congestion vs population vs safety
2Urban population
is growing heavily. Today 55% of the world’s population live in urban areas, a proportion that is expected to increase
to 68% in 2050
4The concept of ownership
is increasingly moving towardsthe bundling of ‘product & service’
3E-commerce
is driving last-mile delivery towards urban areas
5Customer value proposition → be there, be quick, be useful
GREEN DEAL‚sustainable and modular mobility‘
MISSION5 Megatrends Drive E-Mobility
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fox e-mobility AG | Confidential
Real cost to consumers will vary from EUR 8,000 – 11,000 (after governmental incentives). In certain countries/areas these subsidies can be even greater!
THE MIA SUITS ALMOST EVERY BUDGET STARTING AT EUR 16,000 !
COMPETETIVE LANDSCAPEPrice and Positioning
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fox e-mobility AG | Confidential
HYBRID SALES & DISTRIBUTION
MARKETING
▪ Use existing distribution networks (sustainable approach)
▪ Use social media (Instagram, Tik- Tok, Snapchat,…)
▪ Online sales - trend for shopping & online configuration gaining momentum vs showroom visits
▪ Local customer centers - similar to Tesla approach but suburban rather than city centers
▪ Use existing infrastructure (ATU, Bosch – Germany: 22,000 vs. > 14,600 OEM shops)
▪ Bosch service for battery and electronics
▪ Online owner manuals free of charge
▪ “Over the air “ technology of The New MIA allowing remote diagnostics and updates
▪ Parts logistics and supply – through proven partners (e.g. Emil Frey)
▪ Online warranty and recall processes
▪ MIA Customer internet savvy – leverage social media and online marketing channels
▪ Quality and price-based differentiator: high quality for an affordable price
▪ Pop-up stores to make the vehicle visible to customers (shopping centers, malls, wherever people congregate)
▪ Unconventional social media techniques of establishing consumer connections
▪ Good quality products and service mean higher word-of-mouth branding
SALES CONCEPTfox e-mobility will Leverage Advantages of Offline and Online Sales the Best of Two Worlds
SERVICE & MAINTENANCE
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fox e-mobility AG | Confidential
Summary
fox e-mobility AG | Confidential
1. Cost Effective Modular Vehicle Platform
2. Multi Pillar Robust Growth Strategy
▪ The Skateboard enables multiple EV types across commercial and consumer applications with limited
investment
▪ Lightweight sustainable platform full filing ESG requirements
▪ Platform licensable and adaptable to further customers
▪ Consumer price for the MIA starting at EUR 16,000 (incl. VAT)
▪ Parallel income streams ensure a highly attractive & robust business model
▪ Revenues from sale of The New MIA and derivatives: consumer & commercial applications
▪ Licensing and skateboard sales revenues for regions outside Europe
▪ Income from sale of CO2 credits in Europe as attractive upside potential
▪ Engineering Services Revenues for Applications of B2B & License Customers
3. Highly Scalable Business Opportunity
▪ ”Window of Opportunity” in a growing market segment with limited competition
▪ B2B, B2C, B2D applications
▪ Further markets and sales volume / income by licences or CKD or Skateboard Sales
ATTRACTIVE REVENUE & VALUATION OPPORTUNITIESfox e-mobility Offers an Extraordinary Chance to Build a Foundation of a Highly Scalable Business for the Future
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CONTINUE ->
fox e-mobility AG | Confidential
4. De-Risked Development and Manufacturing
▪ Reduced risk and investment through outsourced manufacturing, focus on development
▪ Experienced Tier 1 manufacturer ensures high quality, lower warranty risks
▪ Short time to market – The New MIA to be on the road by 2023
▪ Seasoned management team Extensive automotive/ e-mobility, start up and finance track record
ATTRACTIVE REVENUE & VALUATION OPPORTUNITIESfox e-mobility Offers an Extraordinary Chance to Build a Foundation of a Highly Scalable Business for the Future
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5. Attractive Entry Valuation
▪ Low valuation (market cap) compared to other EV players
▪ Resulting in significant upside potential compared to comparable players in the market
▪ Billion+ opportunity with EBITDA positive in 2024e with >400% growth till 2026e
fox e-mobility AG | Confidential
Demand
2020 2025 2030
WINDOW OFOPPORTUNITY
Offer of Small & Mini
EVs increasing past
2026
Offer of Small & Mini
ICE Cars Decreasing
EURO 7
Increasing Demand for small vehicles
Establish MIA
WINDOW OF OPPORTUNITYThe MIA Hits the Sweet Spot for Global Demand in the Small EV Sector
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fox e-mobility AG | Confidential 38
THANK YOU FOR YOUR ATTENTION.
If you have any further questions, please do not hesitate to contact:
fox e-mobility AGHerzogspitalstrasse 24
80331 Munich, Germany
www.fox-em.com
info@fox-em.com
22.08.2021
fox e-mobility AG | Confidential
This document has been prepared and published by fox e-mobility AG (“FE”), an electric car manufacturer based in Munich, Germany. This document is intended for distribution
to professional and business customers of FE, as well as private investors or private customers. Any information in this document is based on data obtained from publicly available
information and sources considered to be reliable, but no representations or guarantees are made by FE with regard to the accuracy or completeness of the data or information
contained in this document. The opinions and estimates contained herein constitute FE's best judgement at this date and time and are subject to change without notice. This
document is for information purposes only; it is not intended to be and should not be construed as a recommendation, offer or solicitation to acquire, or dispose of FE shares. In
compliance with statutory and regulatory provisions, FE has set up effective organizational and administrative arrangements to prevent and avoid possible conflicts of interests in
preparing and transmitting analyses. These include, in particular, in-house information barriers (Chinese walls). FE or its affiliates, its executives, managers and employees may hold
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shareholders or employees accept any liability for any direct or consequential loss arising from any use of this document or its contents. Confidentiality, copyright and database
rights protection exists in this document and it may not be reproduced, distributed or published by any person for any purpose without the prior express consent of the Chairman
of the Board of Directors of FE. All rights reserved. Past performance is not indicative of future results. Investors should make their own investment decisions without relying on this
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Disclaimer
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