the intersection of search and social media - chris winfield at ibreakfast on mar 25, 2009

– News/stories chosen by users

– Huge reach

– Many bloggers looks to these sites for what is important/hot/cool (i.e. link-worthy)

– Stories/Articles get massive visibility

– Natural, editorial links are given (LOTS of them)

– Targeted articles & quality content can have a dramatic & direct effect on rankings

– Boost the authority of your domain

• Social Media Success can help you rank for competitive keywords

– Highly searched terms

– 100’s of millions of results in the SERPs

• Social Media Success can help you dominate profitable long-tail keywords

– One social success can equal top rankings for thousands of long-tail search phrases

• Many odds are against this page to rank

– Humorous site -> Tech/commercial SERP

– Only content on page is the video transcript – no “SEO’ed” text

• All odds are against this site to rank– .us domain– All Flash site– 2 HTML words on the site– Only the URL in the header – No Keywords

…but it still does

• Traffic

• Ad Impressions

• RSS Subscribers

• Conversions

• Publicity

Established website for major magazine

• Goals

• Increase page views

• Increase ad impressions

• Increase brand awareness

• Increased traffic ≈ 50%

Rebranded website for a major magazine

• Goals• Increase traffic• Build links• Increase brand awareness• Increase search traffic• Establish web presence

• Increased traffic by 135% in a 6 month period

• 2,727,855 visitors from social networks & blogs

• Increased natural inbound links by 2,666%

• 12,602,690 ad impressions from these visitors

• Search Traffic Up by 235%

• Stay on topic with linkbait

• Make it ‘linkable’

– Not too many ads or questionable content

• Adhere to site’s TOS to make sure you or your site isn’t banned

• Optimize / Rework / Monetize after it’s gone viral