the importance of video in creating a successful content ... · five reasons why it’s all about...

The importance of video in creating a successful

content strategy and influencing consumer choices

- James Read

1

@GiantPeach

@itsJamesRead

Globally, consumers will spend more than one

hour (67 minutes) a day watching online video this

year, up from 56 minutes in 2017. This figure is

expected to increase by 9 minutes a day, on

average, each year until 2020.

- The Drum, 16 July 2018

By next year, online content will consist

of 80% video marketing, with mobile

consumption of video content

continually rising by 100% annually. - Forbes 2018

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90% of people watch videos on their mobile

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- dreamgrow.com

The visual

consumer

The visual

consumer

Five reasons why it’s all about

video marketing:

1. Video delivers a message

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Five reasons why it’s all about video

marketing:

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2. Video improves web traffic

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Five reasons why it’s all about video

marketing:

Using the word “video” in an email

subject line was found to increase open

rates by 19% and click through rates by

65% - Hubspot

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3. Video helps win sales

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Five reasons why it’s all about video

marketing:

81% of people say a brand’s

video has convinced them to

purchase a product or service - Adobe

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3. Video educates

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Five reasons why it’s all about video

marketing:

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4. Video can offer support

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Five reasons why it’s all about video

marketing:

Video content types

Vlog (or video blogs)

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Culture/Behind the Scenes

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Interviews

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Events

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Explainers

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Product reviews

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Testimonials

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Choosing a video

format

Social media video generates

1200% more shares than text and

image content combined your

customer - Wordstream

Facebook videos receive 135%

more organic reach on average than

a Facebook photo. - Socialbakers

82% of Twitter users watch video

content on Twitter . - Twitter

Long-form video

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Short-form video

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Live video

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Stories

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Video marketing is THE most element

of your content strategy

Up-to-date Guide to Social Media

Video Specs www.sproutsocial.com/insights/social-

media-video-specs-guide

For more tips then take a look at our

video marketing guide

www.giantpeach.agency/blog/be-seen-to-be-heard

Stand 940

The importance of video in creating a successful

content strategy and influencing consumer choices

- James Read

46

@GiantPeach

@itsJamesRead