the impact of university museums in 2020

What impact will University museums have

in 2020?

PROVOCATIVETHEY SAID I HAD TO BE

(awfully sorry)

University Museums as Trophies(in a global education market)

The fortunes of University Museums are indivisible from the fortunes of Universities

“The traditional university model is the analogue of the print newspaper…15 years max, you’ve got the

transformation.”

University Vice-Chancellor

“The transmission of knowledge need no longer be tethered to a college

campus. The technical affordances of cloud-based computing, digital

textbooks, mobile connectivity, high-quality streaming video, and “just-in-

time” information gathering have pushed vast amounts of knowledge to

the “placeless” Web.”

Pew Internet Research

But I think we can be optimistic

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

5 KEY DRIVERS FOR CHANGE IN

UNIVERSITIES

DEMOCRATISATION OF KNOWLEDGE

MARKET COMPETITION

DIGITAL TECHNOLOGIES

GLOBAL MOBILITY

INTEGRATION WITH INDUSTRY

Source: Ernst & Young ‘University of the Future’

Universities have to adapt to survive…

The impact of University Museums will depend on how, and to what extent, they support this adaptation

3 possible response STRATEGIES…

STREAMLINED STATUS QUO

FOCUS ON THE NICHE & THE

ELITE

RADICAL INNOVATION

UNIVERSITY MUSEUMS & THE

STATUS QUO UNIVERSITY

SUPPORTING DIMINISHED RESEARCH ACTIVITY

A MORE FOCUSSED TEACHING AGENDA

REDUCTION IN ‘BACK OFFICE’

ENHANCING THE UNIVERSITY’S BRAND

ENHANCING THE STUDENT/CAMPUS EXPERIENCE

UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY

‘TROPHY’ INSTITUTIONS

ENHANCING GLOBAL COMPETITIVENESS

VERY RESTRICTED RESEARCH ROLE

A PRESTIGE VENUE

COLLECTIONS SUPPORT DIFFERENTIATION/NICHE

UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY

‘TROPHY’ INSTITUTIONS

ENHANCING GLOBAL COMPETITIVENESS

VERY RESTRICTED RESEARCH ROLE

A PRESTIGE VENUE

COLLECTIONS SUPPORT DIFFERENTIATION/NICHE

“There will be 15-20 independent, global brands … the rest will be playing

for the silver medal.”

UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY

‘TROPHY’ INSTITUTIONS

ENHANCING GLOBAL COMPETITIVENESS

VERY RESTRICTED RESEARCH ROLE

A PRESTIGE VENUE

COLLECTIONS SUPPORT DIFFERENTIATION/NICHE

UNIVERSITY MUSEUMS & THE

RADICALLY INNOVATIVE UNIVERSITY

A FUNCTION, NOT A PLACE

‘CURATING’ KNOWLEDGE FOR STUDENTS

ADDING DEPTH/INTEGRITY TO ONLINE

PUBLIC/PRIVATE PARTNERSHIPS

MOVING AWAY FROM OBJECT-BASED CULTURE

SYMBIOSISTHE RELATIONSHIP WITH YOUR UNIVERSITY IS A

(you may not have the luxury of choice)

What impact will University museums have

in 2020?

THANKYOU!

Nick Poole, CEOCollections Trustwww.collectionslink.org.uk

@NickPoole1