the hobbit: an unexpected journey case study

The Hobbit: An Unexpected Journey (2012)

• A younger and more reluctant Hobbit, Bilbo Baggins, sets out on an "unexpected journey" to the Lonely Mountain with a spirited group of Dwarves to reclaim their stolen mountain home from a dragon named Smaug.

Age Certificate

• The Hobbit: An Unexpected Journey (2012) has been classified with a 12a age certificate, as the film contains Violence, low amounts of horror and dangerous techniques such as, combat. The 12a, certificate is used by most films, so that a wide range of audiences can go see the film. And it isn’t just targeted to a certain type of audience.

Release Dates

Release Dates

• The Hobbit: An Unexpected Journey (2012) is being released during Winter, this is a ordinary time to release a film, as it is during the awards season. And with The Hobbit being a big film, it is most likely to gain awards, which will promote the film.

The Distributors

Production Companies

The Director

• The Hobbit: An Unexpected Journey (2012) is directed by Peter Jackson. Who has previously directed The Lord of the Rings Trilogy (2001-2003) (hobbit being a prequel of this), and King Kong (2005). Peter Jackson was chosen to direct the Hobbit film, as he was used to the style of the film, as he directed all three lord of the rings films.

Crew Members

Cast Members

Box Office

• Opening Weekend - $222.6 Million• Overall Gross (up to the 27th of January) -

$922,863,000• Opening Day - $37.1 Million

• Budget Being between $200-$315 Million, it made a great profit. And is currently the 22nd highest grossing film of all time.

Ratings

Ratings

Posters

Using Gollum and Gandalf for the Posters, attracts fans of The Lord of the Rings Franchise, and sees a connection, and will make audiences attracted to the film, and will want to go see the film. The Middle poster, attracts fantasy audiences, as the sword connotes mystical powers, with the markings on the sword.

Review

• The Hobbit: An Unexpected Journey (2012) is a prequel to the Lord of the Rings Trilogy, being a massive fan of the trilogy, I knew I was going to see it and enjoy it. And I did enjoy it. Being a lord of the rings fan throughout my entire childhood it gave me a nostalgic feeling, and made me love The Hobbit even more, and made me anticipated for the sequel The Hobbit: The Desolation of Smaug (2013)