the good, the brand, and the ugly by eric werner
Post on 13-Apr-2017
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#SMX #22D @EricWerner
ERIC WERNER
THE GOOD, THE BRAND, AND THE UGLY
#SMX #22D @EricWerner
YOUR BRIGHT IDEA
#SMX #22D @EricWerner
SELLING INTERNALLY
• Promise obvious results
• Tie project to business imperatives
• Urgent reason we need change
• Foster momentum & shared vision
• Stakeholders compete
#SMX #22D @EricWerner
CONSISTENT VOICE
#SMX #22D @EricWerner
PROTECT YOUR IDEA
#SMX #22D @EricWerner
BRAND HORROR STORIES
#SMX #22D @EricWerner
CONFLICTING DIRECTIVES
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ENTERPRISE SLUG
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MEET POLLY FROM PR
#SMX #22D @EricWerner
“I JUST GO WITH MY GUT”
DATA DATA
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MISINTERPRETED TEST RESULTS
#SMX #22D @EricWerner
HANGIN BY A THREAD
#SMX #22D @EricWerner
OPPORTUNITIES FOR BIG BRANDS
#SMX #22D @EricWerner
THE ART OF THE DEAL
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SMALL WINS
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HOME RUNS
#SMX #22D @EricWerner
THANK YOU!
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