the gezgins 2.0 presentation
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THE EFFECTS of SOCIAL MEDIA on
TOURISM
The Gezgins 2.0
Ayşe İyigün 108604144Evren Aktaş 109604029
İlknur Çiğdem Varoğlu 108604041
ONCE UP ON A TIME….
Ask friends to find destinations or hotels to go
Hit the road to be adventurous tour guides’ suggestions Choose where ever tour operators suggest news papers tourism magazines
NOW A DAYS…
• Take suggestions from people they know and also from people they don’t know all around the world via;– YouTube– Flickr– Google Maps– Tripadvisor.com– Blogs– Facebook– Twitter
YOUTUBE
FLICKR
GOOGLE MAPS
TRIPADVISOR
BLOGS
FACEBOOK & TWITTER
ETS – DIGITAL CAMPAIGN
VIDEO
USE OF SOCIAL MEDIA
Traditional Old agedNo trustGuarantee
• Digital– Young– Research– Value opinions of
others
ADVANTAGES
• Lots of comments (+/-)• Video and picture • comparison• Saves time• Easy to reach information• Travelers rely on the previous customers`
experiences• Low cost
DISADVANTAGES
Lots of comments (+/-) Mostly “-”
Missing the older aged population Needs a department Lack of qualified info
SOCIAL MEDIA AND COMPANIES
Specify your target Talk to your customer Be wherever your customers are Be one of them Use all kinds of media channels establish one to one communication instead of a
corporate communication Social media is a MUST however not enough alone
by itself for the company
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