the future of seo - london

The Future of SEO

Duane ForresterSenior Product Manager, SearchMicrosoft

The Digital Universe is Expanding…

2 Billion Facebook updates per day

300 MillionFacebook photos per day

150 MillionSnapchat photos per day

400 MillionTweets per day

5 MillionFoursquare check-ins per day

…and so are our ToolsUsers

Rising ExpectationsDevices

Constraints, Opportunities

GEOSPATIAL AND CONTEXT

Different Web, Different SearchBuilding an “intelligent fabric”

people places things

ENTITIES AND ACTIONS NUI

Entities and ActionsBing has 6 billion facts, 28 billion entitiesPeople1.2 Billion Profiles, Connections, Interests

Places 1.1 million US restaurants alone

MoviesOver 800,000 entities

Schema.org and Other Languages

Geospatial Knowledge and Context

Contextual Awareness & “Predictivity”

153 raw Petabytes of storage on 59,820 hard drivesProcess 28,800 DVDs worth of information every day8.5M km2 of overhead imagery at 8cm250,000 user-submitted 3D recreations

Natural User Interfaces

Search box outmodedEnhances intent derivation along with Entities and ContextImbue machines with human-like traits for better HCI

Additional HCI Developments

Sensors on everything

Advances in semantic understanding

Deep Neural Networks

The next frontier

Signals from everywhere

The great interconnect

The Babelfish

Core Strategies

Op. Strategies Tactics

Plan … or #FAIL

Oh, and here’s a streamlining trick for ya!• Moving forward, how to provide

value and grow an asset?• People want relevant information• People have little time to sort & sift• They want a trusted, reliable source• Picked a niche; start the plan

Trusted RSS feeds

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Copy & Paste

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© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

@duaneforrester