the future of mobile (english)

BACKGROUND

• COMMUNICATIONS SCIENCE UNIVERSITY OF AMSTERDAM

• SPOTLIGHT EFFECT

• WEBADS MOBILE

• UNANIMIS MOBILE

• YOMEDIA

PETER EVERS

MOST MISSED MEDIUM

20 YR

CONTENT

• MOBILE = PERSONAL

• APPS ARE EVERYWHERE

• MOBILE BUSINESS MODELS

• NOT JUST A GADGET

NOW IT’S PERSONAL

• 91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7

• 63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE

• REPORTING A STOLEN WALLET AS MISSING TAKES AN AVERAGE OF 26 HOURS REPORTING A STOLEN MOBILE PHONE AS MISSING TAKES AN AVERAGE OF 68 MINUTES

• 1 OUT OF EVERY 3 YOUNGSTERS HAS BEEN DUMPED BY TEXT

SHUT THE F*** UP!!

BMW GETS IT

• WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?

• NAME• ADDRESS• PHONE NUMBER• PURCHASE DATE• MODEL• COLOR

• MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRES

• FIRST NAME• PICTURE OF CAR• THREE SETS THE EXACT RIGHT WINTER TIRES• NEAREST DEALERSHIP• 30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES

APP STORE

• 1 CENTRAL POINT OF DISTRIBUTION

• 1 USER FRIENDLY ENVIRONMENT

• 1 TRUSTED PAYMENT SYSTEM

• 1 BILLION APPS IN NINE MONTHS

• 1 BIG SUCCESS

FEATURE PHONES

APP STORE SALES

ADVERTISING

• MAINLY EXTRA SERVICE, NOT SEEN AS GREAT SOURCE OF INCOME

• CONTENT DEVALUATES BECAUSE OF UGLY ADS

• OPERATORS HAVE GOT THE DATA WE NEED

WHITELABELLING

• BUILD ONCE, SELL TEN TIMES

LICENSE FEE

BEEJIVE (iPhone)

SPOTIFY (Android)

LAYAR (Android)

SHOPSAVVY (Android)

LOCALE (Android)

NATIONWIDE (iPhone)

FROM GADGET TO SERVICE

• THE NOVELTY HAS WORN OFF

• WE’VE ALL SEEN THE ‘FUN APPS’

• APPS NEED TO FULFILL A NEED

• SO NEED TO AVAILABLE ON ALL PLATFORMS

PSPHONE?

QUESTIONS?

PETER@YOMEDIA.COM+31650604691