the future of iot is data · developer population sizing developer segmentation we survey 30,000+...

from today’s companion apps to tomorrow’s data apps

The future of IoT is data

Who developers are Where they are going What they buy Developer population sizing

Developer segmentation

We survey 30,000+ developers annually – across mobile, IoT, cloud, and desktop – to help companies understand who developers are, what they buy and where they are going.

We help the world understand developers

Why developers are adopting competitor products – and how

you can fix that.

Emerging platforms – augmented reality, machine

learning, messaging bots

Trusted by the leading tech brands and media

Clients who benefit from VisionMobile’s research

Leading media channels quoting our research

5M

10M

Alreadyover5millionindividualsac4veasIoTdevelopersin2016

THE FUTURE OF IOT

Developers flood into the Internet of Things fast

THE FUTURE OF IOT

Smart Home draws the most attention from developers

6

numberofindividualIoTdevelopersac4veineachver4cal

THE FUTURE OF IOT

Most IoT innovation today: “let’s stick an app to that”

SMART LIGHTING SMART THERMOSTAT SMART LOCK SMART WACHING MACHINE SMART WATCH

THE FUTURE OF IOT

IoT devices create more value when connected

8

9

They live between devices. And they are data apps.

ResearchKit The most important apps do not live here.

THE FUTURE OF IOT

Where will the apps live?

THE FUTURE OF IOT

Apps are more valuable than devices or sensors

(wearables)

Sensorstotrackyourac4vity

Visualizemywellnessandnudge

metogetfiFer

data

data

data

Learning,environment-aware

thermostat

Turnthehea4ngoffwhenallfamilymembershave

leKhome(Smart Home)

(Connected Car)

Bluetoothdonglereading

vehicledata

Callemergencyservicesandloved

oneswhenI’minanaccident

data(Smart City)

Sensorsintheroadsurface

Findanemptyparkingspotquickly,withoutfrustra4on

In the future your home will have 10s of connected devices

How will you choose your next device in 2020?

Will it work with my existing devices? We predicted “Experience Roaming” in our Mobile Megatrends 2011

THE FUTURE OF IOT

What will these data apps be?

Signals

Streams

Stores

Devices & Sensors

APIs

Databases

14

THE FUTURE OF IOT

Internet companies are expanding across multiple screens

HomeKit Health / Watch CarPlay

Nest Fit / Wear Android Auto

Echo / Alexa

N/A

Kindle Fire Fire TV

Mi Band + … Mi / MIUI Mi note Mi TV / Mi Box

Mac computers iPhone iPad Apple TV

Chrome browser Android Android tablets Google TV

Windows Windows Windows Phone Xbox

PC smartphone tablet smart TV smart home

Cortana Health / Band Windows in the Car

?

Amazon.com Fire Phone

N/A

N/A N/AMi Smart Home + …

health / wearables connected car

THE FUTURE OF IOT

But the real battle will be on data platforms

Users

Devices

Developers

Data & API stores

Data scientists Platform

THE FUTURE OF IOT

The first-mover with a 5-sided network has an unfair advantage

THE FUTURE OF IOT

Want more?

www. developer economics .com

understand the future of developers

CONTACT Andreas Constantinou CEO & Founder andreas@visionmobile.com @andreascon

WE HELP THE WORLD

VisionMobile Ltd 90 Long Acre, Covent Garden

London, WC2E 9RZ United Kingdom

+44 845 003 8742 hello@visionmobile.com