the future of film: presentation at the neuchatel international film festival
Post on 20-Jan-2015
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Gerd Leonhard, Media FuturistCEO, The Futures Agency
www.mediafuturist.com www.twitter.com/gleonhard
The Future of Film and Cinema
www.mediafuturist.comwww.twitter.com/gleonhard
My job;)
Interface (R)Evolution
“Best Screen Available”
Behavior (R)Evolution
Mobile Devices
Computer
Mobile Devices
Personal. Always-on. Social Sharing. Location-aware. Payment options built-in
The Mobile ‘Phone’ is quickly becoming a Universal Remote Control
Making Movies with the iPhone 4: “Apple of my Eye”
http://gerd.fm/cHOw86
The Internet is not a Rose Garden- but it does fundamentally level the
playing field in Media.
On Cable and ‘good old TV’, the Studios and Networks ruled
In a Broadband World, the Users - and their Amplifiers - rule *
...and the big Studios will, too;)
Reality check: we need, and we will have both ‘The Networks’ and
‘The Networked’
Mobile, social, cheap & fast Broadband
Access
Whatever I can get
Exactly what, when, how, where I want
Going Direct is becoming a real Option
But it’s still very early...!
Content ‘Piracy’ = Market Failure
Source: Ars Electronica 2008
Source: CE.org
Online viewers are vastly different
Niches are gaining
Getting Paid ... 2.0
Flattr.com
Access will replace ‘buying a copy’
It’s no longer the copy that’s valuable now.It’s:
Time / TimingAttention
RelevanceCuration / Quality / Merit
Social ContextFormat
Packaging‘Special’ Factor
OpportunityPerceived Value
In this age of Ubiquity it’s all about Attention
Digital Media: a fight for attention - not for distribution!
Attention... comes from conversation (not Monolog)
... is personal... is spread by ‘tribes’
... is generated when you give and share something
... is based on Trust... can be converted to income at the right time, and in the right way (the toll-booth challenge)
www.kk.org
Consequences of
@gleonhard
Film-Makers and Producers on Twitter
Fish where the Fish are
@gleonhard
Social Networks are the new Distributors
Add a social layer to your Film.
@gleonhard
Yes, people pay for Online Content!
Chris Anderson summarizes...
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versus
*Mike Masnick / Techdirt
First Then
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Let the Fans / Followers / Users do the work
Embrace De-Centralization
@gleonhard
Links are the Currency
@gleonhard
Most ‘Content’ will be just a Click
@gleonhard
All ‘Content’ is moving into the Cloud
@gleonhard
So can you create events and experiences with and around your film?
Film 2.0: re-defining what’s important
Connectivity
Community
ContentContext
Ironsky Film Social Media Example
*hat tip to Brian Newman / Springboard Media
Good Reads on this
email me at gerd@mediafuturist.comTwitter: gleonhard
Facebook: gleonhardLinkedIn: gleonhard
Thanks for your attention!
A new social, interconnected, mobile OS
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