the future of crm: api first
Post on 30-Jun-2015
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API firstMatt Hardy @mcrilf!
Digital Director & Joint MD
A Creston Communications company
APIApplication Programming Interface
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Its main purpose is to define a set of functionalities that are independent of their respective implementation, allowing both definition and implementation to vary without compromising each other
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API = the glue that connects diverse technologies
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You’re already an API pro
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The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn ”
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A Creston Communications company
A Creston Communications company
A Creston Communications company
Mobile traffic predicted to overtake desktop traffic by Summer 2014
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Source: IMRG Capgemini Quarterly Benchmarking Report, September 2014
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A Creston Communications company
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Gordon Moore!Founder, Intel Corporation
The power of computing devices doubles approximately every 18 months”
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You can’t predict the future
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A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
A Creston Communications company
Your brand’s content & services
Your customer
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Your brand’s content & services
Your API
Your customer
A Creston Communications company
Shift to a platform mindset
For you, the sellers and buyers of Etsy, providing a developer platform is ultimately about more choice and possibility. The beautiful thing about providing a platform is that we simply don’t know what will be built on it. We provide the tools to developers and step aside to let the magic happen. ”
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Our APIs were initially solely focused on our mobile apps, but we soon identified unexpected opportunities for their use in other channels and by other parts of the business”
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There’s another benefit to an
API-first approach
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Integration
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Your brand’s content & services
Your API
3rd party services
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Future-proofing Integration
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Are you thinking API-first?
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