the future is a monstrous & marvelous mashup

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The Future is a Monstrous & Marvelous

MASHuP !

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wayne.hodgins@autodesk.com

www.autodesk.com/waynehodgins

WayneHodgins

Strategic Futurist

President & Co-FounderLearnativity.org

Chair,IEEE Learning Technology Standards CommitteeLearning Object Metadata

Strategic Advisor

Strategic Advisor

Coming to you Live from the Good Ship Learnativity

Nov. 08, 2007

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Seeing Patterns & Trends:

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WARNING: Time Warp Ahead!!

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It’s ALL Yours!

For Questions & Comments please contact:

wayne.hodgins@autodesk.com

For slides, blogs, podcasts and more:

www.autodesk.com/waynehodgins

Slides available @ http://www.slideshare.net/WayneH/

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www.CreativeCommons.org

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A new perspective is worth 80 IQ points

- Alan Kay

Prepare to get much smarter!

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Mashups?

• A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience.

• Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript.

• The etymology of this term almost certainly derives from its similar use in pop music.

• Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs.

• Source: http://en.wikipedia.org/wiki/Mashup

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Mash up Quotes:

• Nowadays, there's a lot of talk about Web 2.0, web mashups, Ajax, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto

• "We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf

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That’s SOOOooooo yesterday Dad!

Wayne’s definition:

• A mash up is a unique new assembly of individual things from more than one source into a single integrated whole.

• Mashups are for EVERYTHING!• Music• Content

Wiki, blogs• Searching/finding

Tag Clouds• Events• Competencies, people

Nov. 08, 2007

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Mashups simplified:You already know the modelYou already know the model

Think Lego blocks!Think Lego blocks!

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EVERYTHING becomes a Mashup!

• Music, TV, video Infinite channels

• Content Wiki, blogs, aggregators, readers, CMS

• Searching/finding Tag Clouds

• Maps & Location based applications• Events

UNconferences• Competencies, people

Project based crowdsourcing Job roles and descriptions

• Games & Simulations Alternate reality

**NOT alternative or virtual realitiesEg World Without Oil

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Class ScheduleRegisterSponsorsHotel Info 

Logistics/ScheduleRegisterWho's ComingDiscussion Ideas SponsorsHotel Information 

 |  Home  |   About Mash up Camp  |   Mash up University  |   Blog  

           Important Notice:  Although registration for Mash up Camp is closed (we've reached the maximum capacityfor the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page.  The first Mash up Camp at the Computer History Museum in Mountain View, CA.Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons 

Moderately useful blurb on unconferences  Inserted from <http://mashupcamp.com/>

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Pandora and the Music Genome Project

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TheTheSnowflake Snowflake

EffectEffectUnique is What We Seek!

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The Snowflake Effect: UNIQUE is what we seek!

You’re a Snowflake

More so, every situation and every project is unique

Always has been, always will be

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The Snowflake Effect:

If this is SO obvious

If this has always been so

And always will be

Then why do we live in a world designed for the opposite?

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The Snowflake Effect:The ideal is getting to “just right” *

Just the right CONTENT, toJust the right PERSON, withJust the right PARTNERS, atJust the right TIME, onJust the right DEVICE, inJust the right CONTEXT, andJust the right WAY ………

* not to be confused with perfection!!

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The Snowflake Effect

MaSS PeRSONALiZATiONIt’s not about “e” it’s about me!!

• Personalized Learning Experiences for every person every day

all 6.6 billion of us!! (and counting)

• Just for me and just right: On demand, adaptive

• Markets of one: Billions of Markets

““Capitalizing on EVERY Teachable Moment”Capitalizing on EVERY Teachable Moment”

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Mass personalization: What’s New?

• Unique means unique!

• Uniqueness for the rest of us.

• The genie is out of the bottle, there is no turning back.

• It’s now possible

And more and more know it and are demanding it

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Fun is a feature not a bug!

The opposite of work isn’t play,

it’s depression!- Brian Sutton-Smith, University of Pennsylvania

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Parting Thoughts:

• Think DIY and Modules vs raw resources• Think about inverting the norms: “ProSumers”

Producers become consumers Consumers become Producers

Turning customers into employees (eg content contributors) Employees as customers (using your own)

Teachers + Learners Tearners?

• Serious Play; how are YOU learning? Reading or listening NOT ENOUGH! Largely experiential now Try out some of the previous list

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Innovation not replication!

Nov. 08, 2007

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Innovation not replication!

Let’s stop “flapping” Let’s stop “flapping”

and replicating past artifactsand replicating past artifacts

It is NOT about flapping faster!!It is NOT about flapping faster!!

Let’s start thinking Let’s start thinking

DIFFERENTLYDIFFERENTLY!!!!

Nov. 08, 2007

How does this apply to YOU?!

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Questions?

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For Questions & Comments please contact:

wayne.hodgins@autodesk.com

See “Off Course – On Target” for slides, podcasts, blogs and much

more:www.autodesk.com/waynehodgins

Thanks!

Nov. 08, 2007