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The Four Keys To

Unlocking DevOps

Kendra Little, Founder of SQL Workbooks, Microsoft Data

Platform MVP, Evangelist at Redgate

@Kendra_Little

Agenda

What kind of company is Domino’s?

Domino’s is “an e-commerce

company that sells pizza”

Digiday, April 2015

https://www.theatlas.com/charts/S18QCJyhe

https://www.theatlas.com/charts/r1u6xxy3e

How’d they do it?

Focus on the customer

Experimentation by empowered teams

Visualization of key metrics

Why did Blockbuster fail?

Blockbuster almost succeeded

https://hbr.org/resources/images/article_assets/hbr/1104/R1104A_A_lg.gif

‘Total Access’ was built in a silo

Lacked critical support in the board of directors

Franchisees felt blindsided

No cultural change across diverse groups

Greg Satell’s article: https://www.digitaltonto.com/2017/you-cant-change-fundamental-behaviors-without-changing-fundamental-beliefs/

1986 2018

12,000 employees across 40 countries

500 people in digital ops

5 employees

1998

First Nespresso ecommerceplatform

“Digital transformation is really a

business transformation. And it’s all

about the customer.”

Cyril Lamblard, Nespresso

“I am the head of eCommerce, but my

incentives on sales performance are not

on eCommerce– it’s global. So we are

winning all together.”

Cyril Lamblard, Nespresso

The four keys

to unlocking

DevOps

Standardizeteam-based development

Standardize – cultural change

• Everyone orients to

the compass of the

customer

• Break down silos

between marketing, IT,

Dev, and more

Automatedatabase deployments

Automate – cultural change

• Focus on constant

learning and

improvement

• Break down tasks and

experiment

relentlessly

Monitorperformance & availability

Monitor – cultural change

• Bring visibility of company health and customer experience into every part of the business

• Empower the people at the edge

Protectand preserve data

Protect – cultural change

• Only use data in

accordance with

customers’ consent and

along with their intent at

every step, by default

• Design against disaster

Standardizeteam-based development

Protect and preserve data

Automatedatabase deployments

Monitorperformance & availability

Next steps:

Interact

Learn

Connect

Sources & References: Domino’s

• https://medium.com/@JonHall_/on-digital-transformation-itsm-and-devops-oh-and-pizza-93acd09dbdb8

• https://www.cmo.com/opinion/articles/2016/12/19/how-dominos-disrupted-the-delivery-game-and-became-a-leader-in-customer-delight.html

• https://www.ey.com/au/en/services/strategic-growth-markets/ey-accelerating-growth-ey-7-drivers-of-growth-operations-dominos-bakes-in-agile-innovation-and-the-need-to-fail-fast

Sources & References: Blockbuster

• https://medium.com/s/story/how-blockbuster-kodak-and-

xerox-really-failed-its-not-what-you-think-e0a8c12e863d

• https://hbr.org/2011/04/how-i-did-it-blockbusters-former-

ceo-on-sparring-with-an-activist-shareholder

• https://www.digitaltonto.com/2017/you-cant-change-

fundamental-behaviors-without-changing-fundamental-

beliefs

Sources & References: Nespresso

• https://go.forrester.com/what-it-means/ep59-

nespresso-digital-transformation

• https://www.nestle-nespresso.com/asset-

library/documents/nespresso%20-

%20history%20factsheet.pdf