the five myths of social media

The Five Myths of Social Media

Mark Evans, ME Consultingmarkevans.caTwitter @markevansmark@markevans.ca

Social Media is….

Yes, many tools are free but…….

It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs.

Social media is….

• Doing social media well is far from glamorous and there are no shortcuts or silver bullets.

• It takes time and involves a lot of blocking and tackling on a daily basis.

No, It Can Be A Lot of Work

7 X 24??

Social media is about the tools

Yes, But…

The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used.

Social media is a standalone activity

Wrong

• Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix.

• To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.

Measuring ROI is Difficult

WrongThere are lots of tools to track, monitor and

measure social media activity

• Brand building• Relationship management• Product development• Reputation management• Customer interaction• Customer feedback• Customer support• Community building• Growing Sales

And Social Media is Good for….

Web Site: markevans.caTwitter: @markevansBlogs: markevanstech.com, twitterrati.comPhone: 416-669-7028