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Eldercare Locator

The first step to finding resources for older adults in any U.S. community

AIRS Conference Rochester, NY

2010

What does the Eldercare Locator do?

Connects older adults to community services to help them live independently

Helps adult children living long distancesfrom their parents find needed services

Helps caregivers living close find servicesthat provide relief from daily caregivingtasks

Helps professionals find resources for older adults and caregivers

How does it do this?

Toll-free number – 800.677.1116(Established 1991)

Website – www.eldercare.gov(Established 2001) Free, public service of U.S. Administration on Aging (AoA)Administered by National Association of Area Agencies on Aging (n4a)

eldercare.gov:

Welcome to the Eldercare Locator, a public service of the U.S. Administration on Aging. The Eldercare Locator is your first step for finding local agencies, in every U.S. community, that can help older persons and their families access home and community-based services like transportation, meals, home care, and caregiver support services. To begin, enter your criteria below or call us at 800.677.1116.

OTHER RESOURCESBrochuresFederal Websites

. Zip Code ___________ National Resources

. City ___________ National Clearinghouse for

. County ___________ Long Term Care InformationBenefits Check Up

Sample AAA InformationMonroe County Office for the AgingAddress : 435 East Henrietta RoadCity : RochesterState : NYZip : 14620Website : http://www.monroecounty.govContact Email : corinda.crossdale@monroecounty.govOffice Phone : (585) 753-6280Information Phone : (585) 325-2800State Phone: (800) 342-9871TTY Phone: (585) 753-6000Hours : 9:00 AM - 5:00 PM – Eastern Time

Sample State Unit on Aging Information

New York State Office for the AgingAddress : 2 Empire State PlazaCity : AlbanyState : NYZip : 12223Website : http://www.aging.ny.govContact Email : nysofa@ofa.state.ny.usOffice Phone : (800) 342-9871Information Phone : (800) 342-9871Hours : 9:00 AM - 5:00 PM – Eastern Time

Toll-free Phone Number800.677.1116

Hours: 24-hour InformationConnect caller directly with agency through call routing system:

9AM (EST) - agency closing, M-FEldercare Navigators:

9AM - 6PM (EST), M-F For callers who request:

BrochuresIndian Tribal organizationsor, Caller difficulties in call system

Voice mail – after hours Non-English speaking: Spanish Application & Language Line

Trends: What are people calling about?

GeneralInsurance optionsFinancial AssistanceTransportation Housing In-home servicesMedical (providers/equipment/disease)Legal Services Elder AbuseCaregiver Services

New Direction for Callers starting August 1, 2010

Callers will reach live Information Specialists who can talk with callers and transfer them to local resourcesInterpreters will continue to be available through a language line, and a Spanish-speaking Information Specialist will be added Eldercare Consultants will be available to provide individuals more assistance with counseling, decision support and education on eldercare issues

Coming Enhancements to the eldercare.gov website

Capability to conduct online chats

Topic areas on the website with information on topics such as Caregiver Resources, Housing, Health Insurance, Elder Abuse, Legal Assistance, Transportation. . .and more

Marketing the Eldercare Locator

Create awareness and have a consistent presence in the community . . . within the Aging Services Network . . . with new audiences both professional and consumer

Marketing to Consumers

Transit Ads

Interior Bus Ads in cities:Miami, Los Angeles, Phoenix, San Antonio,Chicago, Detroit, Philadelphia

Sample Transit Ad:

Need Information on Senior ServicesYou Can Trust?

Call1-800-677-1116

Radio, TV and Print PSAs

Production of English and Spanish articles and radio spots for pickup nationwide

Production of three, 30- second TV PSAs --Airing during shows such as Martha Stewart, Live with Regis and Kelly, Wheel of Fortune, 5PM News, and Jeopardy in metro DC area

Use of Technology

Technology

COMING SOON: Facebook and Twitter

Outreach

Alzheimer’s Association – five nationwide conference calls explaining information on the websites of the Alzheimer’s Association and Eldercare Locator

Home for Holidays Media Campaign

Spring Campaign – Older Workers Brochure

Conferences such as AIRS, Case Management Society of America, Society for Human Resource Management (SHRM), American Society of Aging (ABA)

Resource Center Materials: Home for the Holidays 2009 www.n4a.org/programs/eldercare-locator/resources

Resource Center Continued www.n4a.org/programs/eldercare-ocator/resources/

Resource Center Continuedwww.n4a.org/programs/eldercare-locator/resources

Resource Center Continuedwww.n4a.org/programs/eldercare-locator/resources

Promotional Items:

Other Resources: http://www.n4a.org/programs/eldercare-locator/

Eldercare Locator Photo GalleryWelcome to the Eldercare Locator Photo GalleryThis gallery is provided for use by Area Agencies on Aging and Title VI programs. Whether you are or are not a current n4a member you can access the gallery by using your n4a Agency ID and Password.

Agency ID:

Password:

Review of What the Eldercare Locator Provides:

Resource Center to order brochures Photo Gallery for use by local agenciesConnections to resources that enable older adults to live independently in their communities, and to support services for caregivers.

Call: 1-800-677-1116

Visit: www.eldercare.gov

Thank you!!!Want More Information?

National Association of Area Agencies on Aging (n4a)

1730 Rhode Island Avenue, NW, Suite 1200Washington, DC 20036202-872-0888sreynolds@n4a.org or heltzeroth@n4a.org