the first blockchain-powered social commerce communitythe first blockchain-powered social commerce...

1 © Copyright 2017 by Fanfare Holdings Ltd

FANFARE LITEPAPERThe first blockchain-powered Social Commerce Community

ProblemBrands are not empowered to effectively monetize or tap on the

enormous amount of user generated videos, while many content

creators are inadequately rewarded for their efforts. This fragmented

brand-consumer relationship and lack of a closed-loop intercon-

nectivity between content creators, brands and consumers have

resulted in a Social Commerce environment that is unable to realize

its full potential.

SolutionFanfare aims to create an ecosystem where content creators,

brands and consumers can connect intimately. Brands will use FAN

Tokens as a reward mechanism for content creators by converting

their user-generated videos into shoppable videos which will act

as point-of-sale for brands, thus making the entire social platform a

marketplace for products.

GLOBAL SOCIAL COMMERCE MARKETRise of consumer influencers - according to marketing research,

the most impactful influencers trend had moved from celebrities ->

key opinion leaders (KOLs) -> micro-influencers, and now towards

consumer influencers.

Growing Market - 2.56 billion global mobile social media users

in 2017, and 1 million new active users added every single day.

Percentake of these users who use social media to research and buy

product have been increasing 2.5% year-on-year.

Video is the most effective marketing tool - 4 times as many

people would watch a product video than read about it. 52% of

marketing professional name video as the best type of content with

the best ROI. 75% of marketers are planning on increasing their use

of videos.

WHY EVERYONE LOVES FANFAREAudiences / Users

Content Creators / Consumer Influencers

Brands

Rewarded with FAN Tokens by watching

videos, voting for winning videos in

campaigns, and purchasing products from

Fanfare eStore.

Rewarded with FAN Tokens when brands

verifies their videos or when brands

converts their videos into shoppable

videos. Also rewarded when winning

campaigns they took part in.

Increased revenue through more point-

of-sales. An aggregated brand channel

containing all user-generated videos.

Increased awareness via campaigns or

broadcasting announcement to fans.

FANFARE USER APP IS LIVEJoin more than 200,000 other users and download our co-creating

and video-sharing social commerce platform for fans and audiences

to share and watch everything about their favorite brands.

TOKENSALETotal FAN supply: 2,000,000,000 FAN

Total supply for Crowdsale Phase 1: 20,000,000 FAN (25% bonus)

Total supply for Crowdsale Phase 2: 40,000,000 FAN (15% bonus)

Total supply for Crowdsale Phase 3: 80,000,000 FAN (10% bonus)

Total supply for Crowdsale Phase 4: 100,000,000 FAN (5% bonus)

Total supply for Crowdsale Phase 5: 160,000,000 FAN (0% bonus)

Price of FAN token: 1 ETH = 10,000 FAN

Unsold tokens will be burned

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