the first 3 steps to taking your church online

T H E F I R S T 3 S T E P S T O T A K I N G Y O U R C H U R C H O N L I N E

G A M E P L A N1 | Visual Faith2 | Story3 | Movements4 | 3 Steps5 | Q&A + Next Steps

Scripture engagement through meaningful imagery

VisualFaith Project

vibrantfaith.org/visualfaith

Digital is space to be entered, not a tool to be used

M1

Digital is a matter of faith formation, not just a matter of marketing

M2

Digital is everyone’s job, not just a job for an intern OR a tech pro, and you have what it takes

M3

Digital is integrated, not a stand-alone ministry

M4

“While religion in its institutional forms declines, religiousness—what we more often label as

“spirituality” today—continues in new ways, within new forms of elective community.”

Pastor Keith Anderson, Digital Cathedral

CREATE A TEAM

S1to think strategy & execution

Team

role

s

S TA F F O R V O LU N T E E R

Tech NerdS TA F F

PastorS TA F F O R V O LU N T E E R

Marketing GuruS TA F F O R V O LU N T E E R

Team Lead

S TA F F O R V O LU N T E E R

Project ManagerS TA F F O R V O LU N T E E R

Communicator/IncluderS TA F F O R V O LU N T E E R

NetworkerS TA F F O R V O LU N T E E R

Visionary

FOR

YO

UR

CO

MM

UN

ICAT

ION

S/D

IGIT

AL

STR

ATEG

Y TE

AM

CREATE A SIMPLE FRAMEWORK

S2to get us thinking digitally

PurposeP1Passion + Mission

PeopleP2ProsParticipants

Possibilities

P3What does impact look like in…

PresenceP4Our identity in digital space

PlatformsP5Social Media, Email, Website, Signage…

PlanP6Thinking integrated in every planning session

BEFORE

DURING

AFTER

PlaybookP7If this, then that…

PostOpP7It went well, that means…

CREATE A CAMPAIGN

S3to test, fail, & learn

N A M E T H E I D E A

D R AW T H E I D E A

E X P L A I N T H E I D E A

N E X T S T E P S + T I M E L I N E

S TA K E H O L D E R ST E A M M E M B E R SA U D I E N C E

CREATE A TEAMS1CREATE A FRAMES2CREATE A CAMPAIGNS3

“Walking in the footsteps of Martin Luther and continuing his reforming movement today, we will boldly take a step to invite one more to hear

the gospel of Jesus Christ proclaimed in our church.”

O N E M O R E Seat filled?

O N E M O R E Coin in the plate?

O N E M O R E life transformed.

Jared Rendelljrendell@vibrantfaith.org@jaredrendellvibrantfaith.org/digital