the family candy crush on prepaid: will your bank be a player in the saga?

Post on 06-May-2015

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The family candy crush on prepaid: Will your

bank be a player in the saga?

Bill DwightFounder & Chief Dad

@FamZoo#ABAMKTG

2013 ABA Marketing Conference

Ever take a kid to a candy shop?● "It's on me."● "It's on you."● In between?

Set mini budget. Credit to child card.

Child reviews balance.Deliberates.Makes purchase.

Child reflects, learns...eventually

The problem

Kids are growing up with poor financial habits in a challenging economic world filled with insanely busy parents.

The gap we fill

● Piggy Bank● School Programs● Games● Hand Over Cash/Cards On Demand● Child Savings Accounts● Teen Prepaid Cards● Subaccounts● Traditional Checking, Savings, Credit Card

G A

P

Our Solution: Virtual Family Banking

+ +

HowFamZooworks

Q: Money & kids: When do you start?A: When old enough not to eat it.

Money habits are set by age 7University of Cambridge Study

Prepaid: Perfect for kids.

Prepaid: Perfect for teens, too.

Prepaid: Perfect for college, too.

The trend FamZoo pioneered"In life, there are often multiple shared accounts and managing these from a single portal is a real world need."

--Nick Holland, Javelin Research, Finovate Fall 2013 Recap

Put your own wrapper on the outside

Showcase your brand.

Put your own treats on the inside

Target youroffers andcontent.

Bundle with other goodies

Part of the Transcard Premier Select Suitehttp://www.premierpaymentcards.com/

Will you be a part of that first candy store purchase?Get in the game.

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