the evolution of brand storytelling · the evolution of brand storytelling meredith pearson...
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The Evolution of Brand Storytelling
Meredith Pearson
Director of PR & Communications, VisitBritain, USA
meredith.pearson@visitbritain.org @MissMeredithP
@LoveGREATBritain
2012: The ‘Golden Moment’
Partnerships: Influencers and Brands
Over $1 million in Advertising Value from Launch Event Alone
Multi-Platform PR
Crowd-Sourcing = Engagement
To see how these tips came to life, check out: visitbritain.com/countrysidecollection
The Future: Think Like a (Modern) Newsroom
Break Free!
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