the eight most successful start-ups in europe

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The Eight Most Successful Start-Ups in Europe(current value: $20B)

www.mti2.eu

What are Unicorns?

Unicorns are venture-backed private companies

valued at $1 billion or more

Includes companies that are privately held, have

raised money in the past four years and have at

least one venture-capital firm as an investor

Source: http://fortune.com/2015/01/22/the-age-of-unicorns/

European Unicorns

Spotify: What?

Founded in 2008 In SwedenBy Daniel Ek and Martin LorentzonFirst Product: Music Streaming Service

Spotify: Business Model

How Disruptive are They?

Spotify has 75M active users and 20M paying

subscribers, but remains unprofitable

Spotify: There Are No Free Lunches…

Valuation: $8.5 BillionTotal Equity Funding: $1.0 Billion

Delivery Hero: What?

Founded in 2011

In Germany

By Niklas Östberg, Kolja Hebenstreit, Markus Fuhrmann and Lukasz

Gadowski

Product: Online Food-Ordering Platform

Delivery Hero: Business Model

How Disruptive Are They?

Since 2001(received $90M in funding went public in 2014)

Since 1999(4th-fastest growing private company in the U.S. in 2004)

They Were Actually Pretty Late…

…But Became Local Leaders Around the World

Delivery Hero: Biting Profits Around the Globe

Valuation: $3.1 BillionTotal Equity Funding: $1.3 Billion

Niklas ÖstbergCEO / Co-founder

Powa and Ayden: What?

Founded in 2007

In the U.K.

By Dan Wagner

Flagship Product: PowaTag, a Mobile Platform Allowing Interaction & Payment

Founded in 2006

In the Netherlands

By Pieter van der Does and Arnout Schuijff

Flagship Product: Global Online Payment Platform

Powa: Business Model

Powa: A One-Stop-Shop for Retailers Willing to Sell and Charge to Customers Anywhere, Anytime

Powa: Transforming a Smartphone Into a Store and Payment Device at the Same Time

How Disruptive Are They?

Powa: Transforming the Retail Experience

Valuation: $2.7 BillionTotal Equity Funding: $156 Million

Adyen: Business Model

Adyen: Connecting the Payment Infrastructure

How Disruptive Are They?

Adyen’s success stems from doing the right thing at the right time, i.e. simplifying international digital transactions at the same time as we witness a mobile payment revolution and a rapid globalization of commerce.

Valuation: $1.5 BillionTotal Equity Funding: $500 Million

Home24: What?

Founded in 2012

In Germany

By Domenico Cipolla, Dr. Philipp Kreibohm, Constantin Eis &

Axel Hefer

Product: Online Furniture Retail

Home24: Business Model

Home24: Huge Assortment and Short Leadtime

Source: http://kinnevik.se/Global/Kinnevik%20Rocket%20CMD%202014/Home24_Kinnevik%20Rocket%20CMD%202014.pdf

How Disruptive Are They?

‘Amazoning an industry’ to disrupt successful incumbents

Home24: High Assortment but Low Inventory

Valuation: $1 BillionTotal Equity Funding: $20 Million

Shazam: What?

Founded in 1999

In the U.K.

By Chris Barton, Philip Inghelbrecht, Avery Wang & Dhiraj

Mukherjee

First Product (2002): Music Identification through Mobile

Phones

Shazam’s Journey to the Top

Source: http://www.shazam.com/company

Source: http://www.wsj.com/articles/music-discovery-company-shazam-valued-at-around-1-billion-1421780459

Shazam: Business Model

Shazam Responsible for 1/10 Digital Song Sales

‘Shazamable’ Ads for Info & Special Offers

Open Shazam In-Store for Promotions

How Disruptive Are They?

“…Shazam has spent the past two-and-a-half years pushing forward with a

strategy designed to remake the company as a modern-day media mogul. It’s recently taken to the television airways with Shazam-enable broadcasts and advertisements. But that is only the first part of a multifaceted Shazam media blitz that includes a move into retail and other

sectors — in due time.”

Source: http://venturebeat.com/2012/08/31/shazam-evolution/

Shazam: Patience Pays Off…

Valuation: $1 BillionTotal Equity Funding: $170 Million

Farfetch: What?

Founded in 2008

In the U.K. (with Portuguese Origins)

By José Neves

Product: Fashion Website

Farfetch: Business Model

Enabled $300m in sales globally in 2014 from 450,000 customers in 180 countries

Source: http://www.ft.com/intl/cms/s/0/e20f6c92-c1d0-11e4-abb3-00144feab7de.html#axzz3f7hs8yiG

“Farfetch is a global community of over 300 visionary fashion boutiques offering an

inspirational shopping experience to fashion-forward consumers.

The boutiques are located everywhere from Paris, New York and Milan to Bucharest,

Riyadh and Seattle, but united in one e-commerce website”

Delivering local value at a global scale, online – “the world’s local boutique”

How Disruptive Are They?

“Car rental company Uber removed friction from the car renting experience. Online

luxury fashion marketplace Farfetch removed friction from discovery of the next authentic designer. Personalized sampling service Birchbox removed friction from exploration of the new beauty products.”

Valuation: $1 BillionTotal Equity Funding: $195 Million

Funding Circle: What?

Founded in 2010

In the U.K.

By Andrew Mullinger, James Meekings, Samir Desai & Sam Hodges

Product: Online Matchmaking for Small/Medium Peer-to-Peer Business Loans

Source: https://www.fundingcircle.com/how-it-works

Funding Circle: How It Works

Funding Circle: Business Model

Winning the Trust Economy: More than Just ROI

Winning the Trust Economy: A Better Player

How Disruptive Are They?

Funding Circle>$1 billion

lent by April 2015>40,000

people & institutions lending>10,000

loans funded

Valuation: $1 BillionTotal Equity Funding: $273 Million

Source: http://graphics.wsj.com/billion-dollar-club/

The Eight Most Successful Start-Ups in Europe(current value: $20B)

www.mti2.eu

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