the e-application development process (2) - itu...ideas to concepts ideas are elaborated in detail...

E-APPLICATIONS DEVELOPMENT

GLORIA IYAWA

OVERVIEW

■ Introduction■ Steps involved in E-Applications development from ideation to market

entry■ E-Applications in Africa■ Characteristics of Innovative E-Applications in Africa■ Conclusion

INTRODUCTION

■ "South Africa (SA) ranksfirst in Africa in terms ofapp usage, with a third ofits population usingmobile applications,followed by 31% inGhana, 28% in Nigeria,19% in Kenya and 18%in Uganda"

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RKK ICDS. (2018)Img source: wikihow.com

INTRODUCTION

■ "A mobile phone is themain device for accessingthe internet and using e-services in Africa"

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RKK ICDS. (2018) Img source: wikihow.com

INTRODUCTION

■ "One of the greatestAfrican e-success storiesis the Kenyan mobilephone-based moneytransfer, financing andmicrofinancing service M-Pesa"

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RKK ICDS. (2018)Img source: wikihow.com

INTRODUCTION

■ "M-Pesa hasspread under variousbrand names to at least15 African countries,where phone-basedmoney transfers are useddaily instead of debitcards or cash"

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RKK ICDS. (2018)Img source: wikihow.com

INTRODUCTION

■ "In Zimbabwe, a public-sector financialmanagement system thatexperts consider to be incertain respects evenbetter than the EstonianState Treasury’s ITsystem has been inoperation since 1999"

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RKK ICDS. (2018)

Img source: wikihow.com

INTRODUCTION

■ "Biometric polling cardshave been used in atleast 14 African countries;even iris recognition hasbeen applied inSomaliland"

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RKK ICDS. (2018)

Img source: wikihow.com

STEPS INVOLVED IN E-APPLICATIONS DEVELOPMENT

Step 1

Generating new ideas

Potential customers Current challenges prevalent in local context

Gürbüz, 2018

Step 2

Evaluating new ideasWhat are the problems being

addressed?How many people does this

problem affect?Will customers consider the app relevant in meeting their

needs?

Is it worth doing?Is there enough resources?

Gürbüz, 2018

Step 3

Transitioning from ideas to concepts

Ideas are elaborated in

detailPrototype

Validation by selected customer

groups

Gürbüz, 2018

Step 4

Developing a marketing strategy

Identify market Identify priceIdentify long-

term sales strategy

Gürbüz, 2018

Step 5

Developing a business strategy

Investment vs Profit

Review similar products

Determine risks

Gürbüz, 2018

Step 6

E-Applicationsdevelopment

Co-design with users

User-centreddesign

Testing and evaluation

Apply appropriate

development tools

Gürbüz, 2018

Step 7

Test marketing

Pathways for commercialisatio

nAdverts Costs

Gürbüz, 2018

Step 8

Commercialisation

E-applications ready for use by

customers

Small scale?Expand later?

Large scale?Capital?

Capacity?

Gürbüz, 2018

CURRENT E-APPLICATIONS IN

AFRICA

GHANA

SnooCodeRedInventor

Sesinam DagaduSector Health

TypeMobile App

(PlayStore, iOS plattorms)

Key ActionProvides an addressing systems for rural communities

(Ambulance, emergency services)

HWESOMAMEInventor

Daniel TaylorSector

Agriculture

TypeLow-cost ground sensors and mobile

phones (SMS, calls)

Key ActionDetermines soil conditions and notifies farmers

(information is sent in local language)

KENYA

ILLUMINUM GREEN HOUSESInventor

Taita NgetichSector

Agriculture

TypeSolar power, sensor technology and text

messaging

Key ActionMonitors and regulates greenhouses, turning irrigation on and

off automatically.

UJIZIKILIMOInventor

Brian BosireSector

Agriculture

TypeElectronic sensor and mobile phone

Key ActionData gathered from electronic sensor and sent to a database

that stores information from different sources.Notification is sent to farmers via text message

MOBI-WATERInventor

Kelvin GacheruSector Water

TypeSolar-power and mobile apps

Key ActionMonitors water levels, leaks, valves and pumps via a mobile

phone app

RIZIKI SOURCEInventor

Fredrick Ouk0Sector

Work and econmic growth

TypeWeb-based app

Key ActionAllows employers to identify skilled people living with

disabilities in Africa

eLearning SolutionsInventor

Esther GacicioSector

Education

TypeInternet enabled device

Key ActionProvides learning opportunities through games and videos

LOANBEEInventor

Monicah Mumbi Wambugu

Sector Finance

TypeMobile app and machine learning

algorithms

Key ActionProvides opportunities for users to take loans based on

machine learning algorithm which calculates credit scores

SIGN-IOInventorRoy Allela

Sector Education

TypeMobile app, machine learning algorithm and smart

glove

Key ActionImproves learning abilities of children with hearing and speech

impediments

ChanjoplusInventor

Collince Oluoch

Sector Health

TypeWeb-based application

Key ActionHelps parents and healthcare workers track vaccines for

children

JuaKaliSmartInventor

James Ochuka

Sector Employment and economic growth

TypeWeb-based application

Key ActionConnects informal artisans to customers

NIGERIA

TUTERIAInventor

Godwin BensonSector

Education

TypeInternet based device

Key ActionLinks students to tutors based on affordability

KITOVUInventor

Emeka ObeweSector

Agriculture

TypeInternet based device

Key ActionLinks farmer's location to soil type to determine appropriate

fertilizer

KAOSHIInventor

Chukwunonso ArinzeSector Finance

TypeMobile app

Key ActionConnects money senders across the globe

WellNewMeInventor

Chukwunonso ArinzeSector Health

TypeDigital platform

Key ActionUsing data provided by patients, analyses the risks of NCD

Farmz2UInventor

Aisha RaheemSector

Agriculture

TypeDigital platform

Key ActionHelps farmers plan their crops to prevent food loss

UGANDA

Mama OpeInventor

Brian TuryabagyeSector Health

TypeBiomedical smart jacket and mobile phone

Key ActionQuick detection of pneumonia

The Yaaka NetworkInventor

Hindu NabulumbaSector

Education

TypeDigital platform

Key ActionAllows remote tutoring

MatibabuInventor

Brian Gitta and teamSector Health

TypeLow-cost reusable device and mobile

phone

Key ActionAllows non-invasive means of diagnosing malaria

RWANDA

SafeMotosInventor

Peter Kariuki and teamSector

Transport

TypeSensors and smartphone

Key ActionAllows commuters connect to drivers in areas where there are

no street names

TANZANIA

OkoaInventor

Bukhary KibonajoroSector Health

TypeWeb based application

Key ActionMonitors medicine inventories in Tanzanian hospitals to

prevent theft of medical supplies

CAMEROON

MuzikolInventor

Nges Njungle

Sector Revenue generation

TypeWeb based application and social media platforms

Key ActionAllows musicians sell their records and generate revenue

CardiopadInventor

Arthur Zhang

Sector Health

TypeTablet computer and mobile network

Key ActionAllows capturing of heart readings on the table computer and sends the result to a cardiologist at a distant location through

a mobile network

Characteristics of Innovative E-Applications in Africa

Addresses key societal challenges

Impact on a high number of people

Multidisciplinary approach

Provides an easier approach for addressing

challenges

Relevant to challenges in

different contexts

Low cost materials and technologies

Conclusion

• E-Applications have been developed in differentparts of Africa such as Kenya, Ghana, Uganda,Tanzania, Rwanda and Nigeria.

• E-Applications developed in Africa have beenused to improve disease diagnosis and accessto healthcare services.

• There is great potential in addressing keychallenges in Africa using E-Applicationsespecially with the use of mobile technologiesand applications.

ReferencesGürbüz, E. (2018). Theory of New Product Development and Its Applications. Marketing, 57.

RKK ICDS. (2018). E-governance Challenges in Africa. Available at: https://icds.ee/e-governance-challenges-in-africa/

BBC. (2016). Cameroon's Cardiopad inventor wins Africa Engineering Award. Available at: https://www.bbc.com/news/world-africa-36397164

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