the dr. strangelove approach · the dr. strangelove approach: how i learned to stop worrying and...

The Dr. Strangelove Approach: How I Learned to Stop Worrying and

Love Social Media

Presented by Jodi Samuels, PhD and Diane H. Leonard, GPC

Agenda • The Back Story

• Facts & Objections

• Case Study: California Primary Care Association

• Gamified Tool for Social Media Implementation

• Group Exercise & Discussion

• Questions

Jodi Samuels, PhD • GPA Grant News Committee

• GPA Healthcare SIG

• Deputy Director of Development & Training,

California Primary Care Association (CPCA)

• Runner, Francophile, Coffee & Wine Drinker

• Social Media Neophyte

Diane H. Leonard, GPC • Grant Professional Certified (GPC)

• GPA Approved Trainer

• GPA Social Media Task Force, Chairperson

• DH Leonard Consulting & Grant Writing

Services, LLC, Owner

• Runner and Coffee Drinker

Workshop Goals

(1) Understand why and how social media can be effectively used to cultivate and maintain relationships with prospective and current funders; (2) Anticipate, identify, understand, and overcome potential barriers to success by influencing organizational development related to grant-seeking activities;

Workshop Goals

(3) Understand how to utilize a simple gamified tool to support a strategic approach to using social media as a grants professional; and (4) Identify appropriate metrics to measure success of social media efforts.

The Back Story...

The Back Story...

The Back Story...

Facts

Download the report at: www.nonprofitmarketingguide.com

Facts

Download the report at: www.nonprofitmarketingguide.com

Facts

Download the infographic at: http://glasspockets.org/glasspockets-gallery/foundations-and-social-media-infographic

Common Objections

• Concern about effectiveness of social media for funder engagement

• Worry about introducing this tool into your organization or your

daily tasks • Staff capacity for additional tasks • Staff assignments and duplication of work

Jodi’s Case Study

Jodi’s Case Study

Gamified Tool for Social Media Integration

Gamified Tool for Social Media Integration

Step 1:

Jodi’s Case Study

Gamified Tool for Social Media Integration

Step 2:

Jodi’s Case Study

Gamified Tool for Social Media Integration

Step 3:

Jodi’s Case Study

Gamified Tool for Social Media Integration

Step 4:

Jodi’s Case Study

Gamified Tool for Social Media Integration

Step 5:

Jodi’s Case Study

Gamified Tool for Social Media Integration

Jodi’s Case Study

Gamified Tool for Social Media Integration

Constantly Evolving & Reiterative Process

Group Exercise

Group Exercise

• Break into groups • Use the game board print out • Identify where your organization is on the game board • What common objections do you hear or anticipate? • Why do you think that enhancing social media for your

organization is important? • What goals do you want to set for the next six months?

Group Discussion

• What other objections were raised?

• Where on the game board did most organizations in your group start?

• Where do you think your organization could move in the next 6 months?

Final Thoughts

Questions?

Twitter: N/A

Facebook: N/A

LinkedIn: Jodi Samuels

Google +: N/A

Pinterest: N/A

Instagram: N/A

Contact Info: Jodi Samuels

Twitter: @dianehleonard

Facebook: DH Leonard Consulting

LinkedIn: Diane H. Leonard, GPC

Google +: DH Leonard Consulting

Pinterest: DH Leonard Consulting

Instagram: @dianehleonard

Contact Info: Diane H. Leonard, GPC