the dot africa.africa tld the business trends
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THE BUSINESS TRENDS
Koffi Fabrice DJOSSOU
(Africa Liaison, ZACR)
11th CTO Forum & 53rd Council meeting 07 – 11 October 2013, Abuja - NIGERIA
Overview
• Introduction
• 3 Key Issues:
• The business use of domain name ?
• dotAfrica (.Africa): launch strategy and impact ?
• Why your company needs a dotAfrica (.Africa) domain
name
• Conclusion
BUSINESS USE OF DOMAIN NAME
• Brand business/ Build the brand value of business
• Identify and visualization for business.
• Increase TRUST between the visitor and business website .
• Build strong customer network
• Make business more popular
• Domain name = business tool
dotAFRICA (.AFRICA) – The bright spot?
Business models that makes sense:
1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, …
2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU
3- Focal point for number of programs aimed at improving capacity
4- And economic development, local content?
5- The consumer
6- The private sector/Telco operator?
4
A Successful .AFRICA
Economically Inactive
(Future Market)
(Consumer Base)
Economically Active
(Registrants)
Brand Owners
http://africainonespace.org/pioneer
dotAFRICA & E-Business
E-Commerce
Search Engine
Online Social networking
E-Commerce?
E-Commerce
Search Engine
Online social networking
• Online purchasing, reduce supply
chain length, no physical stores
with associated costs
• dotAFRICA (.AFRICA), excellent
choice to market business to a wide
geographic target
• Level of patriotism and African
private sector promotion
• Consumer assurance
• Quality of services
• African identity to business and
products
Search engine?
E-Commerce
Search Engine
Online social networking
• Start point for research in a purchasing
decision
• Optimized domain name
• Key words: Africa?, …
• Online yellow pages.
• Business online profile.
• Online business marketing
• Online consumer sites: TripAdvisor
Social network ?
E-Commerce
Search Engine
Online social networking
• Intrinsic part of modern social lives;
• Connect with consumers
• Brand presence increased through
account, pages, ads, promotions;
• Powerful marketing tool at low cost
• Quick diffusion/awareness improved
• Explosion of daily deals websites
SUSTAINABLE dotAFRICA
(.AFRICA)
o Facebook :
facebook/africandomain
o Twitter :
twitter.com/africandomain
o Web : www.africainonespace.org
o Pioneer program: http://africainonespace.org/pioneer
Thank You
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