the digital library & social media at smithsonian libraries

The Digital Library & Social Mediaat Smithsonian Libraries

Martin R. KalfatovicSmithsonian Libraries

Smithsonian Libraries :: Advisory Board Orientation :: 22 February 2012

Digitization

Social Media

Digital Library / Website

Digitization

What is digitization? Metadata Three dimensional objects Two dimensional objects Time-based media

Audio recordings Video recordings

Anything discoverable in a networked environment

SIL Imaging Center

Digitizing Vendors

Internet Archive

The Biodiversity Heritage Library102,568 volumes | 37.9 million pages

Consortium of 14 US & UK libraries fostering open access to biodiversity literature. Formed in 2006; funding through MacArthur Foundation, 2007. Secretariat at Smithsonian Libraries and technical development at the Missouri Botanical Garden

“I’d like to take the opportunity to let you know how much the Biodiversity Heritage Library initiative is highly appreciated among people like me who try to learn from those who delivered valuable information in the past. Your website is a real treasure! Congratulations.”

“I wanted to comment on what a great resource thislibrary is. I was so happy to discover an archived issueof a journal that I wouldn’t otherwise have been able to

access easily. Your service made it simple and stress-free.Thank you.”

Smithsonian LibrariesFY2010 Unit Digitization Statistics Report

Smithsonian LibrariesFY2010 Unit Digitization Statistics Report

- Books are hard, but books are easy- Special formats (photographs, audio tapes, etc.) provide different challenges and opportunities

Challenges & Opportunities

MobileEpublications

New Delivery Methods

Digital Library / Website

SIL Websites: 2010

3.17 million visitor sessions54 million hits

TL2: Linked Open Data

Botanists PagesTriple Stores of

Name relationship to BooksName relationship to Standard Abbreviation

Book Pages Triple Stores of

Book relationship to NameBook relationship to TL2 NumberingBook relationship to Standard Abbreviation

SILTL-3

Phase 1 of website overhaul : “Brochureware” (this is what it sounds like)

Migrate “Galaxy of Knowledge” and Branch page content to Drupal 7

Phase 2 of website overhaul : Digital Library & Everything Else

Social Media

Social Media

Keeping track of our Social MediaPlatform Resource Post Frqncy Archive Mo. Stats Limitations

Blog Responsibility: BHL Program Mngr w/ others writing posts as needed

2x per week Blog(ger) is its own archive

Google Analytics

Facebook •Quizzes by BHL Program Mngr•Posts by BHL Lib Tech•Monitoring Program Mngr + Lib Tech

2x per day FB wall is its own archive

FB Insights Insights only provided back to 89 days

Twitter •Posts written by BHL Program Mngr•Monitoring, RTing, replying, etc. by BHL Collections Coord.

~4x per day Momento & Hootsuite

Retweet Rank & Hootsuite

Hootsuite cannot retro archive; Momento is iphone only

Flickr •Images uploaded by BHL Lib Tech•All other activities, stats, etc. by BHL Collections Coord.

~1 item/book per day

Momento Flickr recent activity & stats

Only 28 day history of image views

Resources: 3 ppl, ea. @ approx. 1/3 time FTEMonthly Stats Doc: http://bit.ly/yxQwtQMomento File Ex: http://bit.ly/A8zkjg

Social Media R.O.I. Return on InvestmentReturn on Intellect

Existing Customers New Customers

Exi

stin

g P

rodu

cts

New

Pro

duct

s Leveraging Content and Staff

I don't know how we found this site but it was a life saver. My daughter had to do a report on Elvis Presley and most of the sites that we went to were a little overwhelming. We came to this site and got a ton of information on Elvis. So I just wanted to

say thanks and keep up the good work. I have you bookmarked.

SIL Blog Reader, 2010

The worth and importance of the Institution are not to be estimated by what it

accumulates within the walls of its building, but by what it sends forth to the world.

Joseph Henry, 1853