the difference between 'selling' and 'creating a community

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Rapid fire presentation delivered by Bernie Mitchell to Be2campEast in Chelmsford, Essex on 29 April 2010.

TRANSCRIPT

Hello,

good evening,

and welcome

Selling vs.

Community......

Every danger ......

Complete

SELLING....

vs.

Community......

Mane Message is ......

When you create a culture......

Be Your self! of being yourself......

......and act out of

inspiration......

......rather than

......obligation

Which might seem scary......

......but it is as simple

or as difficult......

......as that!

Well that is all very cute and fluffy Mitchell but I have a family to feed......

People are not inspired by ......

......

The Big Sail......

The real harvest ......

Begins when you first meat......

• Pitch • Is dead

Resist the temptation to dump your elevator pitch on people, they are probably not looking to write a £2 million cheque for you today......

How much money are you leaving on the table?

• Pitch • Is dead

Vodafone Example......

Brave noble warrior of the corporate engament world

who attempt to build deep, high trust and

relationships with people via their twitter feed, even when someone puts out a

cheeky tweet.They survive gaffs better

than Gordon Brown & Nestle.

They get my vote!

3 Mobile

3 Mobile

3 Pound me with lots of stuff I don’t, need, don’t want, don’t understand so I feel like this....They POUND & PUKE on me, luckily down the phone!

I’ll give you business if you give me business...Givers gain....

True - but is what is your intention?

Unconditional vs. Savvy

THE GAME IS

The partnering gig ......

TRU

ST

SPEE

D

COST

Relationships are hard work......

When you make the leap......

Don’t burn through the room collecting cards!

Connect with people and work at the relationship participate & build the community......

Who is in?

@berniejmitchell

Blogs...Eating PeopleIt seemed important at the time..

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