the definitive resource and community for those who travel ......the definitive resource and...

2017 – 2018BRAND INFORMATION

Thedefinitiveresourceandcommunityforthosewhotravelalone.

GLOBAL REACHE N G A G E D T R A V E L E R S

Solo Traveler is the authority on the solo travel market. We deliver market insights and direct access to the fast-growing solo travel market.Solo Traveler has the largest, most diverse and engaged community of solo travelers

in the world. Our community looks to us for information and inspiration.

Roughly one in four people say they will travel solo in the next year (2018) — and that percentage is on the rise, according to a survey of 2,300 people by the marketing firm MMGY Global. Source

POWER & INFLUENCE

The popularity of guided tours amongst solo travelers grew from 21% to 46% between 2013 and 2015. Source

SOLO TRAVELER IS THE AUTHORITY THAT THE TRAVEL INDUSTRY CAN

TRUST.

SERVING SOLO TRAVELERS SINCE 2009, WE UNDERSTAND HOW THEY

THINK, WHAT THEY VALUE AND HOW THEY BUY TRAVEL.

OUR HIGHLY ENGAGED COMMUNITY RELIES ON US TO DIRECT THEM TO

QUALITY TRAVEL OFFERS.

PARTNERING WITH SOLO TRAVELER GIVES YOU DIRECT ACCESS TO THE RAPIDLY GROWING SOLO TRAVEL

MARKET AS WELL AS DATA TO DRIVE YOUR SUCCESS.

POWERFUL PLATFORMSPartneringwithSoloTravelergivesyoulow-riskaccess

totherapidlygrowingsolotravelmarket.

AUTHORITY

DATA

DIRECT-TO-INBOX

VOICES OF AUTHORITY

DIGITAL

Newblogpostsarepublished4timesperweek.– 90KUniqueVisitorsmonthly– 121KVisitsmonthly– 187KPageviews monthly

DealsPage:– 5.8KViewsmonthly– Averagetimeonpage3:01minutes

Facebookisour#1platformforfansandengagement

4Emailstoourlistmonthly– 33KDoubleOpt-insubscribers– 27%typicalopenrate,9%typicalclick-throughrate– 41%typicalopenrate,17%typicalclick-throughrate– 22%typicalopenrate,6%typicalclick-throughrate– 25%typicalopenrate,8%typicalclick-throughrate

Facebook— 225Kfans

Twitter— 41Kfollowers

Pinterest— 14Kfollowers

Instagram— 8Kfollowers

SoloTravelerisyoursourcefordataonthesolotravelmarket.– AnnualReaderSurvey– MonthlyFacebookPolls– TrackingofIndustryData

Thelargestsolotravelcommunityintheworld– FounderoftheannualSoloTravelAwards.– Thego-tosourceforthemediaoneverythingsolotravel.

56%US12%Canada

6%UK5%Australia

BetweenAugust2015andAugust2017,thenumberofsearchesonGoogleforsolotravelgrewby58%.Source

SOCIAL

POWERFUL PARTNERSHIPS

SPONSOREDCONTENTWedeliversponsoredcontentwithinformationsolotravelersneedwhilemeetingtheobjectivesofourclientsbyleveragingthesite,socialplatforms,andoursubscriberbase.

DIRECTSALESRESULTSTheSoloTravelAdvisoryandDealspagedeliverprovensalesresultsfortour,cruise,andtravelcompaniestargetingthesolotravelmarket.

INSPIRINGTRAVELTONEWDESTINATIONSWorkingwithdestinationmarketingorganizations,SoloTravelerinspirespeopletoventureouttonewdestinations.

AMBASSADORSHIPSSoloTravelerdevelopscustomizedpartnerships,fromconsultationservicestomulti-channelbrandingandsales,basedonspecificclientneeds.

Solo Traveler Creates Partnerships that Leverage Insights into Action

"WehavebeenworkingwithSoloTravelersinceJan2015ontheAdvisoryaswellasinotherareas.Ithasalwaysprovedtobeasuccessfuladvertisingvenueforuswithareceptiveandengagedaudience"

- ExodusTravels

BRANDINTEGRATIONEverythingwedoisintegratedwithsocialmediaandourmailinglisttoensurethatyourbrandisintegratedwithSoloTravelerinawaythatbenefits,informs,andentertainsouraudience.

SOCIALMEDIAWithover225,000engagedfans,theSoloTravelSocietyonFacebookisSoloTraveler'sprimarysocialplatform.

EMAILSUBSCRIBERSWithover33,000doubleopt-insubscribersouremaillistachievesanaverageopenrateof28%.WesendtofivegeographicsplitseveryMondaymorningenablingyoutocustomizeyourofferbymarket.

POWERFULEDITORIALSoloTraveler’scontentisproducedbyfourwriters,aboomer,aGenXer,andtwomillennials.ThisdiversitykeepsSoloTravelerfreshandrelevantforallmajordemographicgroups.

POWERFUL INTEGRATION

SOLO TRAVELER AUDIENCEDelivering an audience that travels. The two primary profiles are boomers and millennials.

"I'vebeenontheSoloTravelerAdvisoryandDealspageformorethanayear.It'sbeenreallyproductiveforus.ManyofthetravelerswhohavecomewithushavecomefromSoloTraveler.Wecontinuetobewiththemeverymonth."

- GlobalHeartJourneys

"ThefolksoveratSoloTravelerhavebeenamazing!We'vebeenfeaturedontheAdvisory&Dealspageforafewmonthsnowandtheyhavebroughttheperfecttraffictooursite.Thereaderstendtobeveryengagedandinterested.”

- ClothingArts

BudgetandLuxuryTravelersSpendperweekoftravelexcludingairfare:- 7%spendmorethan$2500/week- 26%spend$1,500-$2,500/week- 48%spend$500-$1,500/week- 26%spendlessthan$500/week

SocialandEngaged- 63%saytheyreceivetravelinspirationfromSoloTraveler- 13%commentonSoloTraveler- 46%shareSoloTravelercontentwithfriends- 58%aremembersofourSoloTravelSocietyonFacebook

Educated,ActiveTravelers- 84%haveuniversityorpost-graduate degrees.- 51%travel3ormoretimesperyearforpleasure.Afurther33%traveltwiceayear.- 72%plantotravelmorein2018.- 53%areinterestedininternationaltravel,7%indomestic,andthebalanceinboth.

Judges,SelectionCriteriaandWinnersWiththesupportofourpremiersponsor,WorldNomads,SoloTravelerenlistedtheexpertiseofesteemedjudgesandinfluencersinthesectortodelivertheSoloTravelAwards.

TheSelectionCriteriaWhether:- Companiesapplyasinglesupplementandhow muchischarged.- Pricesarepublishedbasedondoubleoccupancy.- Solospacesarelimitedandifso,howmanyare allocatedforsolotravelers.- Therearespecialservicesforsolotravelersbefore orduringtrips.

SOLO TRAVEL AWARDS

TheJudgesSpudHilton, traveleditor, SanFranciscoChronicleKeithJenkins, CEO,iambassadorandpublisher, VelvetEscapeAndrewMcCarthy,director,awardwinningtravelwriter,andactorTraceyNesbitt, editorandcontributor, SoloTravelerOneika Raymond,publisherandtravelexpertforCTV’s YourMorning.

ThefirsteverSoloTravelAwardsaredesignedtoacknowledgecompaniesthateffectivelyservicesolotravelers.

TOURSIntrepidTravel

OverseasAdventureTravelSPECIALTYTOURSEncounterTravelPACKAGEDTRIPSMistralSinglesTransatHolidaysRIVERCRUISESNoWinner

WINNERSOFTHE2017SOLOTRAVEL

AWARDS

Ourdetailedannualreadersurveytellsuswho’straveling,howoften,where,howmuchthey’respending,andmore.Weknowwhatresonateswithsolotravelers.

Withthisinformationwe’reabletohelpyoubettertargetyour message.

Contactusandletushelpyoutapintothegrowingsolotravelmarket.Simon@solotravelerworld.com

DATA-INFORMED INFLUENCESolo Traveler has the information you need to access the fast-growing solo travel market.