the dark side of social media 2012

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The Dark Side of Social Media 2012 is a trendreport that @duivestein and @BLO2M have written. This presentation accompanies the report. The Dutch version of the report can be downloaded here: http://bit.ly/AoRnCo An English version of the report will be available at the end of February 2012. Please follow us at http://www.twitter.com/duivestein and http://www.twitter.com/blo2m to get updates about our report. Aslo stay tuned for our book The App Effect, http://www.theappeffect.org

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The dark side of social media 2012

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

1. ALARMBELLS 2. ANALYSIS 3. WAY-OUT

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

the single most frequent failure in the history of forecasting has been grossly underestimating the

IMPACT OF TECHNOLOGIES

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

the INFORMATION REVOLUTION came

without an INSTRUCTION MANUAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

We are moving from the MECHANICAL AGE OF SPEED into the DIGITAL AGE OF REAL TIME

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

from ATOMS to BITS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

1 ALARMBELLS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

SOFTWARE is EATING THE WORLD

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

INFORMATION OVERLOAD

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

ATTENTION is SCARCE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

CONTINUOUS PARTIAL ATTENTION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

SNACK ECONOMY

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

EVERYONE IS ADDICTED IN 2020

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

INFORMATION is the new HARD DRUG

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

“MY WORLD DIES”

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

INFORMATION is the new RELIGION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

from NOISE to SIGNAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

2 ANALYSIS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

ALONE TOGETHER

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

A squirrel dying in front of your house may be

MORE RELEVANT TO YOUR INTERESTS right now than people dying in Africa.

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

FILTER BUBBLE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

MENTAL ILLNESS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Our overloaded brains FREEZE

when we have to make decisions

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

MEMORY is FADING

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

RIOTS IN LONDON

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

THIN LINE between information and SENSATION

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

REALTIME is the new PRIME TIME

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

PRIVACY is the new ATOMIC BOMB

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

SKULLCAM

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

3 WAY-OUT

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

TECHNOLOGY is an EXTENSION OF MAN

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

“All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an

extension of the skin. Electric circuitry is an extension of the central nervous system. The

extension of anyone's sense, displaces the other senses and alters the way we think. The way we

see the world and ourselves. When these changes are made, men change.” - McLuhan

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

It´s not information overload, it´s FILTER FAILURE

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

It´s not information overload, it´s INFORMATION OVERCONSUMPTION that´s the problem

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

SOCIAL is the NEW CAPITAL

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

SOCIAL BUSINESS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

For the new book The App Effect

Social is the New Capital please visit

http://www.theappeffect.org

Download the Dutch trendreport The Darkside of Social Media 2012 at

http://www.frankwatching.com

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

Sander Duivestein and Jaap Bloem are both working for the New Technology Research Institute (VINT) of Sogeti. Sander and Jaap are both authors, strategic advisors and international keynote speakers. Their presentations are very visual, humorous, confrontational and visionary. Please contact them for more information.

Sander Duivestein Jaap Bloem

M sander.duivestein@gmail.com jaap.bloem@gmail.com

T +31 6 25 02 60 20 + 31 6 22 90 18 41

Tw @duivestein @blo2m

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

QUESTIONS

@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends

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